Silicon Valley’s Martha Stewart: Former employee of Google and YouTube and dubbed “Silicon Valley’s Martha Stewart,” Brit Morin creates a home living site with a mission of uses technology to find and create the most innovation hacks for making think in and around your home beautiful (via @rachelpancoe)
As some of you may know, for the last several months I’ve been pursuing my Master’s Degree in Branding at the School of Visual Arts. For one of our classes we have a “100 Days Project” – do X once a day for 100 days and post in on a blog.
In this edition of “word. daily.” you’ll find three of my favorite projects from my classmates – things that should be in “word. daily.” regardless!
100 BOOKS THAT SHOULD BE WRITTEN: The title is pretty self-explanatory – but this is a Tumblr devoted to books that should be written. (Just to be transparent: a lot of these are over my head, but all my professors think they’re hilarious).
100 PERSONAL BRANDS: On-the-street style portraits asking strangers to define their personal brand (I’m trying to make a guest appearance on this one though!)
100 WHAT IFS: What would be the weirdest product for a brand? Or the strangest partnership? This one is devoted to those oddities.
And I’d show you mine…but I’m a few days behind…..
America’s Funniest…Brand: The founders of America’s Funniest Home Videos are launching a home-video licensing division that will open up the entire library, 23 seasons worth, of homemade videos to advertisers and brands.
Say The Same Thing: I think we can agree, that over the years OK GO has become more than just a band, a band-creative collective hybrid, if you will. The foursome just release this app, Say The Same Thing, a game that challenges people to say the same word at the same time. It sounds simple but… it’s hard to explain… check out their intro video here.
This Is Water: Without permission, Glossary, a small video production created a video to pay homage to David Foster Wallace and his 2005 commencement address at Kenyon College. It has almost 4 million views in four days.
There is no way around it; if you run a business, you must have a social strategy in place.
That does not mean simply setting up a Facebook page and posting when the mood feels right. In order to optimize business and customer satisfaction, brands must be active on a variety of social platforms, where their fans are present. Twitter, Facebook, Pinterest, LinkedIn and Instagram just to name a few.
With busy schedules, it may seem daunting to attend to the social needs of a business. Luckily, an article in Social Media Today outlines how to manage your business’ social channels in only 30 minutes a day!
Twitter- Here is where you will spend most of your time. Set aside 10 minutes to respond to any mentions, complaints (or hopefully compliments) and retweets. Also take this time to schedule new tweets and share curated content from industry influencers.
Facebook- 6 minutes is all you need to post content (visuals please!) and respond to customer inquiries on your page.
LinkedIn- Take another 6 minutes to promote your business on this professional platform and also chime in on any industry related groups.
Pinterest- You only need 4 minutes to pin and repin.
Google+ - Show Google some love with 2 minutes a day to post company content and ask your followers questions.
Instagram- Use your remaining 2 minutes to share a few behind-the-scene photos of you company.
While the vast majority of companies will need to spend more than 30 minutes a day, these are great tips for small companies with tight budgets who are looking to scrape the surface of the social world.
Map Your Future: Does anyone use this Ribbon app? I saw it last night in the app store and it piqued my interest. You enter your upcoming trips and events so you can plan ahead with friends who live in or who will also be visiting the city you’re visiting.
Because Photos Are Boring Without Filters…: Developers are trying to get ahead of the game by designing apps for Google Glass – the latest to hit the scene – Glassagram, as the title would suggest, it’s Instagram for Google Glass.