There is no way around it; if you run a business, you must have a social strategy in place.
That does not mean simply setting up a Facebook page and posting when the mood feels right. In order to optimize business and customer satisfaction, brands must be active on a variety of social platforms, where their fans are present. Twitter, Facebook, Pinterest, LinkedIn and Instagram just to name a few.
With busy schedules, it may seem daunting to attend to the social needs of a business. Luckily, an article in Social Media Today outlines how to manage your business’ social channels in only 30 minutes a day!
Twitter - Here is where you will spend most of your time. Set aside 10 minutes to respond to any mentions, complaints (or hopefully compliments) and retweets. Also take this time to schedule new tweets and share curated content from industry influencers.
Facebook - 6 minutes is all you need to post content (visuals please!) and respond to customer inquiries on your page.
LinkedIn - Take another 6 minutes to promote your business on this professional platform and also chime in on any industry related groups.
Pinterest - You only need 4 minutes to pin and repin.
Google+ - Show Google some love with 2 minutes a day to post company content and ask your followers questions.
Instagram - Use your remaining 2 minutes to share a few behind-the-scene photos of you company.
While the vast majority of companies will need to spend more than 30 minutes a day, these are great tips for small companies with tight budgets who are looking to scrape the surface of the social world.