February 2012
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word. daily. (february 9, 2012)
Stream Music From Your Favorite Places: Wish you could have a constant stream of the music from Pacha playing in your apartment? Meet Awdio – an online broadcasting platform that provides clubs, shops, hotels and restaurants a place to live-stream their music, so someone at home can listen in.
Have A Heart: Maybe the M Booth “Welcome Spork” should be replaced with this: The Heart Part is a...
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word. daily. (february 8, 2012)
Bavarder Roulette: Introducing Verbling, a chat-roulette type site to help you learn a new language. You’re paired with people who are proficient in the language you want to learn and are framed in 10 minute sessions.
Bowling for Teeth: Maybe this is just because I am really into bowling as of late (thanks to M Booth Bowling Nights) but this is a cool idea coming from a local dental care hospital...
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word. daily. (february 7, 2012)
Ace Hotel Room Experiment: Paint maker Comex and the Ace Hotel Palm Springs partnered up to do an experiment with color. Five rooms at the hotel were repainted using three color combinations in Comex’s “color trend” book. Media was invited to stay for an extended weekend and they changed rooms every night to experience the different colors and see how it affected their mood.
All-Natural Mickey...
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word. daily. (february 6, 2012)
City Car: The brains at MIT have unveiled a concept city car called the Hiriko. It’s a little smaller than the Smart Car but has the ability to fold and park upright.
Hand-drawn Plush Toys: This is amazing: Child’s Own Studio will take your child’s drawing and turn it into a plush toy. (via @gabs)
Delivering on VDAY: For Valentine’s Day, eHarmony in Australia launched a campaign to handwrite love...
word. daily. (february 3, 2012)
Virtual Credits: Are you a fan of rewards? Plink is a recently launched platform that rewards offline behavior with online credits. What this means? When you buy something at McDonald’s, you’ll earn virtual credits to spend on Facebook, so you can send someone a virtual roll of toilet paper.
Flash Fans: Tugging at my heartstrings is Budweiser’s 2012 Superbowl spot (judge me). They tell two...
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word. daily. (february 2, 2012)
Love Me for How I Smell: Maybe this should be my next dating route: A Pheromene Party. In its second year, The Pheromone Party is a get together where attendees swap bags of their smelly t-shirts to make a love connection based on chemical attractions.
Speaking of how people smell, Axe is launching a fragrance for women. Check out their new spot here. (via @gabs)
Trucking Along: To promote its...
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word. daily. (february 1, 2012)
Please, Don’t Share: To generate buzz around a new piece of artwork at the Bonniers Konsthall gallery three people were invited to an event via Facebook and told they could invite whoever they wanted BUT if the number of attendees were to go over 99, the event would be canceled. Click the link to find out how they fared! (via @gabs)
Speed Dating to Find a Roommate: Well, I guess the title says it...
January 2012
24 posts
1 tag
word. daily. (january 31, 2012)
Take Flight: Red Bull has been known for giving people wings, and they next person it wants to give a pair to is: you. Red Bull launched “Launchpad” for people to submit their stunts, innovations, etc and will choose a winner and will make it happen.
I Just Want My Pants Back: If you’re like me, you’ve “borrowed” several things from your friends. My favorite is a Minnesota North Stars sweatshirt...
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word. daily. (january 30, 2012)
Word WORDS: We love Selfridges newest initiative: Words Words Words. It celebrates the “power of the written word” through interactive window displays and in-store events, like hand-writing analysis and a class on the art of storytelling. Read more about it and look at pictures here.
Super Bowl Break: Because Super Bowl commercials have pretty much become part of the game, viewers often find it...
word. daily. (january 27, 2012)
Harvard Innovation Lab: Harvard University (ever heard of it?) recently launched an innovation lab – so, I guess the payoff for this entry was really in the introduction. Anyway, it is interesting and you should read about it!
Hey Girl: If you saw Drive, our favorite movie of the year, you know El Gosling’s metallic, quilted, scorpion-emblazoned jacket plays a big part in the film. So we love...
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word. daily. (january 26, 2012)
Instant Movie Mashup Generator: We love this interactive digital media installation; Algorithmic Search for Love searches a phrase-of-your-choice in over 500 movies and then creates a mashup of the clips that phrase is in (via @roblongert).
Video Mixer: Claiming to be the “lowest-tech accessory” for the iPhone 4 is the Love Box which mixes simultaneous front and back views from the phone’s camera...
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Best Practices for Brands on Pinterest
Pinterest, the newest darling of social media, is no secret to individuals with a passion for home decorating, recipes, fashion, and more. We wrote about it back in September, as many of our bloggers were embracing the platform for personal use. With its recent explosion in unique monthly visitors, we now know that Pinterest has valuable legs for consumer and brand engagement.
In exploring...
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word. daily. (january 25, 2012)
Crack a Smile: Refuse to join a social network because you don’t have any pictures you like of yourself? Internet service provider, Fibertel thinks everyone should be taking advantage of their virtual freedom, no matter how they look in pictures — so they are offering a professional photographer to the un-photogenic so those people can join a social network.
Pocket Factory: Alex and Bilal...
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word. daily. (january 24, 2012)
Lost & Found: Before I leave my apartment, I check to see if I have three things: keys, wallet and phone. Most times, I run around my apartment to find one or the other. Life would be a lot easier if I had Bikn – an RF-enabled iPhone case, tags and app that all work together to find lost objects. Find out how here.
Future of Snowboarding: Offering an alternative to snowboarding is Dual...
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word. daily. (january 23, 2012)
Future Viewing: We are not sure if this will give us a headache or not, but regardless it is cool: At CES, Technicolor demonstrated “Personalized Content Rendering” – a new device that will incorporate six different camera angles at a stadium and will track the movement of your eyes to allow you to control what you see.
You’re My Best Friend: For his thesis Colin Pinegar created a visual...
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Happy Community Manager Appreciation Day!
Did you know it’s Community Manager Appreciation Day? Started in 2012 by Jeremiah Owyang, it’s a time to appreciate the work community managers do for their community, often acting as consumer advocates and working long hours to ensure that every member of the community’s voice is heard. In celebration, SocialFresh created an infographic and the 2012 Community Manager Report to...
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word. daily. (january 20, 2012)
Neighborhood Improvements: Like Kickstarter, Lucky Ant aims to provide funding to neighborhood spots for improvements – examples of projects featured on the site are: sponsoring the construction of an outdoor patio for your usual café to helping a local high school build a student-run restaurant.
Match Made in iTunes: You and your boyfriend do not have the same taste in music — you love...
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word. daily. (january 19, 2012)
Cupcakegate: Last month TSA agents confiscated a “cupcake in a jar” because it had over three ounces of gel. Piggybacking off this, Silver Spoon Bakery in Rhode Island created a travel-friendly cupcake – exactly three ounces of frosting sold in a clear plastic bag and comes with a fake boarding pass. (via @alicia)
What Your Donation Does: Ogilvy created this outdoor ad for charity that, in a way,...
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Brands are Taking an Interest in Pinterest
In the social media world, the new kid in town is Pinterest. What started as a little-known platform for sharing images back in 2008 has exploded over the past few months and now receives over 4 million unique visitors a month. It has come to attract the attention of major brands and media outlets such as Whole Foods, Mashable, and Real Simple who are eager to reach customers in a new and...
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word. january.
New year, new ideas, same old us! We hope you like this month’s edition of “word.” – check it out here: www.mbooth.com/word
We take a look at what life would be like without billboards, rundown some of the products that are made to record & analyze personal data and learn how to make it in New York City (but Bryan Greenberg, if you’re reading this, we’ll still take some pointers).
And...
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word. daily. (january 17, 2012)
The Most Dangerous Game: Jeep is synonymous with words like, “adventure” and “outdoors” and to further this reputation they just pulled of an awesome campaign in Poland. People could win a brand new Jeep by checking in to the most extreme places – a list curated by the brand.
iPhone Camera Concept: Now wouldn’t this prevent a lot of this – it’s a concept from creative designer Bryan Brunsell...
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word. daily. (january 13, 2012)
Smart Window: One of our favorite things coming from CES is Samsung’s Smart Window – take a look – it’s like we are in Minority Report (via @gabbys)
Six Word Story: This is excellent for the M Booth pinners – a six word story and image.
Love in Pictures: We are smitten with Tiffany & Co’s new campaign, “What Makes Love True.” Bloggers and lovers, Garance Dore and Scott Schuman (The...
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word. daily. (january 12, 2012)
Side by Side: Scandinavian airline SAS says couples are more likely to book trips when they are sitting together BUT they are always so busy they never have time. So as an incentive, SAS created a campaign that gave a couple a special deal they could only obtain if they were sitting side by side.
On The Road: Artist Jon Horvath uses GPS to replicate Jack Kerouac’s On The Road, he was “interested...
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word. daily. (january 11, 2012)
Sign Language into Text: Recently showed off at a Google event was this glove that interprets sign language and turns it into text using a custom android app. (via @heathermill)
Lego Kitchen Engagement: We love this stop-motion proposal that’s made of LEGOS. It’s about a chef and her man and includes some cute kitchen touches. Watch it. (via @gabs)
iPhone accessories: Check these out:
· ...
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word. daily. (january 10, 2012)
Wedding Crashers App: Ever wanted to twist & shout like Owen Wilson and Vince Vaughn in Wedding Crashers? Download “Crash Corsage” – an app that lets you find weddings in your area, tells you the couple’s names, a few details about how they met and dress code. In the words of @roblongert, “CHALLAH!”
Dish Design: Art and design studio CTRLZAK launched tableware that’s half traditional Chinese...
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word. daily. (january 9, 2012)
Pantone Street Art: We love this project coming from Pantone and artist Michael Iflanda. He placed branded frames around town, showcasing colors and urban environments that inspire panting ideas.
Finish Line: Aiming to give brands an alternative to costly event sponsorships, a social network in the Philippines is connecting brands with runners for exclusive freebies and promotion. Runners sign up...
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word. daily. (january 6, 2012)
Remaking the Classics: Booooooom hosted a “remake” project where they asked their readers to recreate famous artwork. The submissions are outstanding. Check them out here. (via @roblongert @gabs)
Drug Life: Israel’s Anti-Drugs Authority used Facebook Timeline to split up a man’s profile to exemplify life for him with and without drug use. (via @gabs)
Never Liked it Anyway: What are you going to...
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word. daily. (january 5, 2012)
Smart Music: Motorola launched Motoactv – an android-based device to help keep track of your exercise habits. We think the coolest function of this device is that it monitors your performance according to song (for example: mine might read: Lauren you run the fastest when you’re listening to “Shake” by the Ying Yang Twins. You run the slowest when “Born to Run” comes on). The device learns what...
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word. daily. (january 4, 2012)
Resolution for Good: For the New Year, we most likely made a resolution to better ourselves in some way: hit the gym, look nicer for work, stand up straight, etc. But what about doing good for others? Resolution for Good is a campaign that asks you to donate your resolution – for example, I donate my resolution to my youngest sister Jenna. I am going to teach her how to have conversation with...
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word. daily. (january 3, 2012)
Your Bag’s Journey: Delta launched a new feature on its mobile app, a way to track your bag like you would an online purchase. And to promote that, they created this video that captures a suitcase’s journey from check-in to landing.
For The People: Did you know that Sweden’s Twitter account is run by a different Swedish citizen every week? Real people talking about whatever they choose and...
December 2011
27 posts
2 tags
word. daily. (december 22, 2011)
King of the Bull: Thank goodness we didn’t have this at our holiday party – Danish agency Konstellation had employees take a socially-enhanced bull ride in their office. When a person fell off the bull, a picture was automatically snapped and uploaded onto Facebook for fans to comment on.
Scavenger Hunting: Bringing the scavenger back to its roots, the Natural Lands Trust has teamed up with...
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word. daily. (december 21, 2011)
MetroChange: Did you know if you take the money that goes unused on MetroCards it totals $52 million a year? So, students at ITP created MetroChange – a kiosk where you can transfer your leftover MetroCard cents into a fund that will be donated to charity. (via Gabs)
Twitter By Post: We love this project from Giles Turnbull. Instead of tweeting back to his followers, he sent them tweets in the...
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Watch12 Days of Social Media, Day 12: Social Media Taboo
The turnout for our 12 days of social media was incredible. Thinking about how to get our colleagues and industry peers jazzed about learning more when it comes to social media tools, platforms and terminology was extremely fun, so why would the fun stop on day 12?
For day 12, we took one of our favorite games, Taboo, created by Hasbro in...
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12 Days of Social Media, Day 11: "Memes"
Whether it’s a picture, video, website or hashtag, memes can come from anywhere. However the idea takes form, a meme can be made in seconds, and go viral almost as quickly. From “Business Cat” to “Sad Keanu” we are constantly laughing and sharing viral internet content with our friends through email and social media channels everyday.
And brands are catching...
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12 Days of Social Media, Day 10: Getting the Most...
In 2011, Twitter was the most buzzed about social network, so for the 10th Day of Social Media, we took a look at some of the ways using Twitter can add value to your own personal brand. Here are some tips from Josh Rosenberg, Senior Vice President/Director of our FirstWord Digital team:
Use Twitter as a listening tool – If you’re new to Twitter, the best place to start is to listen. Follow...
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word. trend forecast: what will people be talking...
We are very giving here at word. HQ – so for the holidays we got ALL of our readers a gift! Drumroll please: it is the year-end edition of “word.”
You can delight your minds here: mbooth.com/word
Since this issue is the last one of the year, we did things a little differently. We looked into the future and asked, “What’s going to be big in 2012?”
With all of our idea spotting this year, we...
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12 Days of Social Media, Day 9: “You’ll Be Working...
On a daily basis, I use my blackberry to check up on emails, sign in to Twitter to see what’s happening in the social sphere, occasionally blog about an interesting topic, connect with friends on Facebook, all the while balancing good grades in school, interning at a PR agency, maintaining a social life, and developing the NYU PRSSA chapter for success. This can be called “multitasking,” or...
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word. daily. (december 19, 2011)
Steal the Art: The Art Series Hotel Group is daring you to steal their Banksy print: if you get caught stealing it, you have to give it up. BUT, if you succeed, you get to keep the print. Someone get Danny Ocean on the line, stat.
Holidays Away From Home: Won’t be spending the holidays at home? Wieden + Kennedy has created a virtual holiday dinner where you and four of your friends can gather...
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12 Days of Social Media, Day 8: “Information...
Just about halfway through my college career, I sat in my Media Studies lecture this past week and witnessed my peer, my classmate, my friend crying on the projection screen for the class to see. We had been assigned end of semester projects to relate the impact of media and society back to our own lives. My friend chose to investigate his relationship with his self-proclaimed best friend,...
word. daily. (friday following holiday party)
Read these things that are cool:
Keyboard Wall
Will Ferrell for Old Milwaukee
Roulette Ball Made From Michael Jackson’s Hair
Dilemmabox
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word. daily. (december 15, 2011)
Stalk Your Seatmate: KLM airlines is launching a way for you to see the Facebook and LinkedIn profiled of the people on your flight. Stalking to a new level. #butilikeit
Traffic Jam: Draw your dream car and put it on this single car highway!
Company Antics: Perfect to get you in the moof for the holiday party tonight is NogPong – developed by Saatchi in L.A., it’s an online party game where...