January 2012
22 posts
word. daily. (january 27, 2012)
Harvard Innovation Lab: Harvard University (ever heard of it?) recently launched an innovation lab – so, I guess the payoff for this entry was really in the introduction. Anyway, it is interesting and you should read about it!
Hey Girl: If you saw Drive, our favorite movie of the year, you know El Gosling’s metallic, quilted, scorpion-emblazoned jacket plays a big part in the film. So we love...
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word. daily. (january 26, 2012)
Instant Movie Mashup Generator: We love this interactive digital media installation; Algorithmic Search for Love searches a phrase-of-your-choice in over 500 movies and then creates a mashup of the clips that phrase is in (via @roblongert).
Video Mixer: Claiming to be the “lowest-tech accessory” for the iPhone 4 is the Love Box which mixes simultaneous front and back views from the phone’s camera...
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Best Practices for Brands on Pinterest
Pinterest, the newest darling of social media, is no secret to individuals with a passion for home decorating, recipes, fashion, and more. We wrote about it back in September, as many of our bloggers were embracing the platform for personal use. With its recent explosion in unique monthly visitors, we now know that Pinterest has valuable legs for consumer and brand engagement.
In exploring...
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word. daily. (january 25, 2012)
Crack a Smile: Refuse to join a social network because you don’t have any pictures you like of yourself? Internet service provider, Fibertel thinks everyone should be taking advantage of their virtual freedom, no matter how they look in pictures — so they are offering a professional photographer to the un-photogenic so those people can join a social network.
Pocket Factory: Alex and Bilal...
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word. daily. (january 24, 2012)
Lost & Found: Before I leave my apartment, I check to see if I have three things: keys, wallet and phone. Most times, I run around my apartment to find one or the other. Life would be a lot easier if I had Bikn – an RF-enabled iPhone case, tags and app that all work together to find lost objects. Find out how here.
Future of Snowboarding: Offering an alternative to snowboarding is Dual...
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word. daily. (january 23, 2012)
Future Viewing: We are not sure if this will give us a headache or not, but regardless it is cool: At CES, Technicolor demonstrated “Personalized Content Rendering” – a new device that will incorporate six different camera angles at a stadium and will track the movement of your eyes to allow you to control what you see.
You’re My Best Friend: For his thesis Colin Pinegar created a visual...
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Happy Community Manager Appreciation Day!
Did you know it’s Community Manager Appreciation Day? Started in 2012 by Jeremiah Owyang, it’s a time to appreciate the work community managers do for their community, often acting as consumer advocates and working long hours to ensure that every member of the community’s voice is heard. In celebration, SocialFresh created an infographic and the 2012 Community Manager Report to...
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word. daily. (january 20, 2012)
Neighborhood Improvements: Like Kickstarter, Lucky Ant aims to provide funding to neighborhood spots for improvements – examples of projects featured on the site are: sponsoring the construction of an outdoor patio for your usual café to helping a local high school build a student-run restaurant.
Match Made in iTunes: You and your boyfriend do not have the same taste in music — you love...
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word. daily. (january 19, 2012)
Cupcakegate: Last month TSA agents confiscated a “cupcake in a jar” because it had over three ounces of gel. Piggybacking off this, Silver Spoon Bakery in Rhode Island created a travel-friendly cupcake – exactly three ounces of frosting sold in a clear plastic bag and comes with a fake boarding pass. (via @alicia)
What Your Donation Does: Ogilvy created this outdoor ad for charity that, in a way,...
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Brands are Taking an Interest in Pinterest
In the social media world, the new kid in town is Pinterest. What started as a little-known platform for sharing images back in 2008 has exploded over the past few months and now receives over 4 million unique visitors a month. It has come to attract the attention of major brands and media outlets such as Whole Foods, Mashable, and Real Simple who are eager to reach customers in a new and...
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word. january.
New year, new ideas, same old us! We hope you like this month’s edition of “word.” – check it out here: www.mbooth.com/word
We take a look at what life would be like without billboards, rundown some of the products that are made to record & analyze personal data and learn how to make it in New York City (but Bryan Greenberg, if you’re reading this, we’ll still take some pointers).
And...
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word. daily. (january 17, 2012)
The Most Dangerous Game: Jeep is synonymous with words like, “adventure” and “outdoors” and to further this reputation they just pulled of an awesome campaign in Poland. People could win a brand new Jeep by checking in to the most extreme places – a list curated by the brand.
iPhone Camera Concept: Now wouldn’t this prevent a lot of this – it’s a concept from creative designer Bryan Brunsell...
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word. daily. (january 13, 2012)
Smart Window: One of our favorite things coming from CES is Samsung’s Smart Window – take a look – it’s like we are in Minority Report (via @gabbys)
Six Word Story: This is excellent for the M Booth pinners – a six word story and image.
Love in Pictures: We are smitten with Tiffany & Co’s new campaign, “What Makes Love True.” Bloggers and lovers, Garance Dore and Scott Schuman (The...
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word. daily. (january 12, 2012)
Side by Side: Scandinavian airline SAS says couples are more likely to book trips when they are sitting together BUT they are always so busy they never have time. So as an incentive, SAS created a campaign that gave a couple a special deal they could only obtain if they were sitting side by side.
On The Road: Artist Jon Horvath uses GPS to replicate Jack Kerouac’s On The Road, he was “interested...
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word. daily. (january 11, 2012)
Sign Language into Text: Recently showed off at a Google event was this glove that interprets sign language and turns it into text using a custom android app. (via @heathermill)
Lego Kitchen Engagement: We love this stop-motion proposal that’s made of LEGOS. It’s about a chef and her man and includes some cute kitchen touches. Watch it. (via @gabs)
iPhone accessories: Check these out:
· ...
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word. daily. (january 10, 2012)
Wedding Crashers App: Ever wanted to twist & shout like Owen Wilson and Vince Vaughn in Wedding Crashers? Download “Crash Corsage” – an app that lets you find weddings in your area, tells you the couple’s names, a few details about how they met and dress code. In the words of @roblongert, “CHALLAH!”
Dish Design: Art and design studio CTRLZAK launched tableware that’s half traditional Chinese...
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word. daily. (january 9, 2012)
Pantone Street Art: We love this project coming from Pantone and artist Michael Iflanda. He placed branded frames around town, showcasing colors and urban environments that inspire panting ideas.
Finish Line: Aiming to give brands an alternative to costly event sponsorships, a social network in the Philippines is connecting brands with runners for exclusive freebies and promotion. Runners sign up...
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word. daily. (january 6, 2012)
Remaking the Classics: Booooooom hosted a “remake” project where they asked their readers to recreate famous artwork. The submissions are outstanding. Check them out here. (via @roblongert @gabs)
Drug Life: Israel’s Anti-Drugs Authority used Facebook Timeline to split up a man’s profile to exemplify life for him with and without drug use. (via @gabs)
Never Liked it Anyway: What are you going to...
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word. daily. (january 5, 2012)
Smart Music: Motorola launched Motoactv – an android-based device to help keep track of your exercise habits. We think the coolest function of this device is that it monitors your performance according to song (for example: mine might read: Lauren you run the fastest when you’re listening to “Shake” by the Ying Yang Twins. You run the slowest when “Born to Run” comes on). The device learns what...
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word. daily. (january 4, 2012)
Resolution for Good: For the New Year, we most likely made a resolution to better ourselves in some way: hit the gym, look nicer for work, stand up straight, etc. But what about doing good for others? Resolution for Good is a campaign that asks you to donate your resolution – for example, I donate my resolution to my youngest sister Jenna. I am going to teach her how to have conversation with...
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word. daily. (january 3, 2012)
Your Bag’s Journey: Delta launched a new feature on its mobile app, a way to track your bag like you would an online purchase. And to promote that, they created this video that captures a suitcase’s journey from check-in to landing.
For The People: Did you know that Sweden’s Twitter account is run by a different Swedish citizen every week? Real people talking about whatever they choose and...
December 2011
27 posts
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word. daily. (december 22, 2011)
King of the Bull: Thank goodness we didn’t have this at our holiday party – Danish agency Konstellation had employees take a socially-enhanced bull ride in their office. When a person fell off the bull, a picture was automatically snapped and uploaded onto Facebook for fans to comment on.
Scavenger Hunting: Bringing the scavenger back to its roots, the Natural Lands Trust has teamed up with...
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word. daily. (december 21, 2011)
MetroChange: Did you know if you take the money that goes unused on MetroCards it totals $52 million a year? So, students at ITP created MetroChange – a kiosk where you can transfer your leftover MetroCard cents into a fund that will be donated to charity. (via Gabs)
Twitter By Post: We love this project from Giles Turnbull. Instead of tweeting back to his followers, he sent them tweets in the...
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Watch12 Days of Social Media, Day 12: Social Media Taboo
The turnout for our 12 days of social media was incredible. Thinking about how to get our colleagues and industry peers jazzed about learning more when it comes to social media tools, platforms and terminology was extremely fun, so why would the fun stop on day 12?
For day 12, we took one of our favorite games, Taboo, created by Hasbro in...
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12 Days of Social Media, Day 11: "Memes"
Whether it’s a picture, video, website or hashtag, memes can come from anywhere. However the idea takes form, a meme can be made in seconds, and go viral almost as quickly. From “Business Cat” to “Sad Keanu” we are constantly laughing and sharing viral internet content with our friends through email and social media channels everyday.
And brands are catching...
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12 Days of Social Media, Day 10: Getting the Most...
In 2011, Twitter was the most buzzed about social network, so for the 10th Day of Social Media, we took a look at some of the ways using Twitter can add value to your own personal brand. Here are some tips from Josh Rosenberg, Senior Vice President/Director of our FirstWord Digital team:
Use Twitter as a listening tool – If you’re new to Twitter, the best place to start is to listen. Follow...
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word. trend forecast: what will people be talking...
We are very giving here at word. HQ – so for the holidays we got ALL of our readers a gift! Drumroll please: it is the year-end edition of “word.”
You can delight your minds here: mbooth.com/word
Since this issue is the last one of the year, we did things a little differently. We looked into the future and asked, “What’s going to be big in 2012?”
With all of our idea spotting this year, we...
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12 Days of Social Media, Day 9: “You’ll Be Working...
On a daily basis, I use my blackberry to check up on emails, sign in to Twitter to see what’s happening in the social sphere, occasionally blog about an interesting topic, connect with friends on Facebook, all the while balancing good grades in school, interning at a PR agency, maintaining a social life, and developing the NYU PRSSA chapter for success. This can be called “multitasking,” or...
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word. daily. (december 19, 2011)
Steal the Art: The Art Series Hotel Group is daring you to steal their Banksy print: if you get caught stealing it, you have to give it up. BUT, if you succeed, you get to keep the print. Someone get Danny Ocean on the line, stat.
Holidays Away From Home: Won’t be spending the holidays at home? Wieden + Kennedy has created a virtual holiday dinner where you and four of your friends can gather...
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12 Days of Social Media, Day 8: “Information...
Just about halfway through my college career, I sat in my Media Studies lecture this past week and witnessed my peer, my classmate, my friend crying on the projection screen for the class to see. We had been assigned end of semester projects to relate the impact of media and society back to our own lives. My friend chose to investigate his relationship with his self-proclaimed best friend,...
word. daily. (friday following holiday party)
Read these things that are cool:
Keyboard Wall
Will Ferrell for Old Milwaukee
Roulette Ball Made From Michael Jackson’s Hair
Dilemmabox
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word. daily. (december 15, 2011)
Stalk Your Seatmate: KLM airlines is launching a way for you to see the Facebook and LinkedIn profiled of the people on your flight. Stalking to a new level. #butilikeit
Traffic Jam: Draw your dream car and put it on this single car highway!
Company Antics: Perfect to get you in the moof for the holiday party tonight is NogPong – developed by Saatchi in L.A., it’s an online party game where...
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word. daily. (december 14, 2011)
The Boston Tea Party: Check out the Monmentus Project – a group of designers and illustrators creating visual interpretations of the most defining moments in U.S. history (via @frandal).
We Are Really Sorry: Tampon maker, o.b. stopped carrying its Ultra tampons last year and had ladies in an uproar ever since. Seriously. People are selling boxes for $100 each on eBay. So, o.b. decided to...
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12 Days of Social Media, Day 7: "Santa Klout"
All I want for Christmas this year is a Klout score of 50.
A girl can dream, right? But seriously, I can’t be the only one noticing all of the buzz about Klout in 2011.If you are not already familiar, Klout measures social media influence based on your ability to drive action. The score is made up of three parts: true reach - how many people you influence; amplification - how much you...
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word. daily. (december 13, 2011)
Ho Ho Hold On, I have to do whaaat: What’s worse than a bad sound system? (Okay, run-on sentences and brussel sprouts are worse…) Audio brand, Geneva says its sound system is heavenly and they will give you a discount on it this holiday season! The catch? You have to listen to a long, tortuous version of “Jingle Bells” before nabbing the coupon.
Every Step You Take: Strivv, a portable fitness...
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12 Days of Social Media, Day 6: Address From the...
12 Days of Social Media: Day 6, Address from the Foursquare Mayor
Today, on the sixth day of social media, I, @martiello, the mayor of M Booth, led the agency in a group gathering. Below are my words of wisdom:
Dear Officepeople, I am extremely honored to have been selected the mayor of M Booth and to accept the responsibilities that your trust has entitled me to. Okay, so I wasn’t...
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word. daily. (december 12, 2011)
Future of Manufacturing: Students at MIT created a table that comes with a digital design file embedded in its surface – aiming to facilitate future modifications and repairs.
CATvent: Advent calendars are so hot right now: one of our favorites has to be this Catvent calendar – Big Fuel and the Human Society in New York came together to showcase a new cat everyday, hoping that someone will adopt...
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12 Days of Social Media Day 5: Measurement
Instead of 5 golden rings, we have 5 social media measurement tools to share with you today. In this morning’s session, we discussed the importance of measurement. Before executing any program, it’s best to establish what the plan for measurement will be. Whether it’s tracking Tweets and Facebook mentions, measuring likes and retweets or a combination of a couple different...
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word. daily. (december 9, 2011)
Little Bites, Little Films: To promote their McBites, small chicken pieces, McDonald’s is asking consumers to create McShorts — 30 second short films offering cash prizes and a chance for their short to become the McBites Ad.
Vibrant Pics: We are fawning over these photographs of paint in water. The artist said he came up with the technique after studying how he poured his milk into...
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word. daily. (december 8, 2011)
Nerd Holiday: Are you in love with a nerd? If so, take a look at this holiday gift guide for the dweeb in your life. Speaking of nerds, Nerd Boyfriend chronicles our favorite, well, nerd boyfriends, and dissects their outfits so we can make our man look just like that!
New York Types: We can’t wait to visit the New York Types exhibit opening December 15th — a gallery of letterpress posters...
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word. daily. (december 7, 2011)
Gift From a “Friend”: Since this is the season of giving, we really should buy things for ourselves, right? Heineken feels you on this – you are probably so tempted to buy their new product, the BeerTender, but that would be too selfish around the holidays. So, they created a Facebook app that connects you with other people who are struggling not to buy it for themselves – this way you can buy it...
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word. daily. (december 6, 2011)
Custom Airport Banners, In a Pinch: We love this idea coming from the Amsterdam Schiphol Airport — they recently installed a vending machine that prints customized “welcome home” banners. People can choose through fonts, backgrounds and themes to personalize their banner for their loved ones.
Alternate Advent: Check out this spin on the Advent calendar — The Art of Dancing...
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12 Days of Social Media Kick Off: Personal...
The First Word Digital Team is looking to give back to the M Booth community, holding morning presentations for the entire agency staff called the 12 Days of Social Media. Each morning’s session offers a 15 minute interactive talk that focuses on different social topics and trends designed to teach something and spark conversation. For the first day we took it to the agency to think about...
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word. daily. (december 1, 2011)
Tweet for a Treat: In order to engage consumers at the Dublin Web Summit, electricity and gas supplier, Electric Ireland created a Tweet Cafe. There were 24 locked boxes with 24 different snacks – and by tweeting #tweetcafe with the door number of your desired treat, your order was added to the queue. When your order was ready, your twitter profile was displayed on the nearby screen and the box...
November 2011
41 posts
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word. daily. (november 30, 2011)
Friend Requests from Your Future Baby: Check out this scare tactic from Olla Condoms: they targeted specific guys on Facebook, created actual Facebook profile for their unborn children (adding JR. on to their names) and then friend requested Daddy in hope this would teach them to wear [Olla] condoms.
No Lines: Everyone loves shopping in seas of people – right? If you’re a part of the rare group...