October 2008
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The Real Time Web
Our buddy Jon Steinberg, the developer of Twittertise, explains Twitter’s value as an instant newswire. He also gave a great demonstration of this in person to all the M Boothers who attended Wednesday’s presentation.
Image by Getty Images via Daylife
When discussing Twitter and Twittertise, I typically launch into the concept of the “real-time web.” I then use the following...
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Facebook May Be Growing Too Fast. And Hitting The... →
Although Facebook has raised almost $500 million in two years for its growth phase, the amount may not be enough. The second largest social network has grown so much that it may have to go back to the capital market to accommodate its expenses.
-Maria
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“Recession Chic: Style and elegance on a tight budget”
– Word Spy
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New AOL is opening up to social networks →
The newly-designed AOL homepage will allow users to integrate all their social network connections! This is quite a change from the AOL of the past that acted like a casino, trying to keep people inside its friendly confines. Clear out your desk, yellow AOL guy - there’s a new AOL in town and it wants you to Twitter! Twitter like you’ve never Twittered before!
- Cody
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Inc. Magazine Joins Twitter
You can now follow Inc. magazine on Twitter. The Fresh Inc. blog has the full story.
You can follow Inc. at @IncMagazine.
-Mike
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Bosses 'should embrace Facebook,' BBC reports →
Companies should not dismiss staff who use social networking sites such as Facebook and Bebo at work as merely time-wasters, a Demos study suggests. “Banning Facebook and the like goes against the grain of how people want to interact” - Peter Bradwell, Demos
-Maria
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Top 75 PR Blogs →
The blog From PR to Eternity created a list of the world’s top public relations blogs, from the AdAge Power 150. Congrats to our buddies Paull Young of Youngie PR and Joe Ciarallo of PRNewser for making the top 10!
—Alyssa
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MTV Actually Plays Music Videos...Online
MTV has launched MTVMusic.com, an online catalogue for MTV’s archive of music videos, “Unplugged” performances and concert footage. Although Music Television itself has moved away from playing anything music-related, it seems that at least online, it will provide the content that originally was the foundation of the network.
I was able to check out the site and it appears to be analogous to...
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Stores Getting on the Social Networking Bandwagon
Barnes & Noble entered the social networking Thunderdome this week by announcing My B&N.
According to Publisher’s Weekly, My B&N allows users to create free personal profiles around their preferences for books, music and movies.
Users can customize their profile pages with a pen name, avatar, virtual library, reviews and ratings. B&N has also improved its list-making...
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LinkedIn Launches InApps
LinkedIn has launched their new application platform - InApps. LinkedIn apps must be approved by the site and in line with the social network’s professional nature. Brands such as TripIt have already launched their apps.
-Megan
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Future of Newspapers?
Today, The Christian Science Monitor announced that it will be switching from a daily print newspaper to an online-only publication, beginning in April 2009. This switch is tremendously significant, as it is the first major newspaper to essentially give up on print.
The editor of the Monitor maintains that this is a “new model” for journalism, stating:
“We have the luxury — the...
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MSNBC.com unveils revamped Your Business portal →
MSNBC.com yesterday unveiled its redesigned “Your Business” portal, available at yourbusiness.msnbc.com, giving small business owners everywhere an immersive and cutting-edge resource where they can interact with each other and get tips and advice to help with the day-to-day management of their businesses.
The site includes resources on a variety of topics including funding,...
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Enterprise 2.0, meet Small Business 2.0 →
A recent survey of 120 small business owners showed that 55 percent believe that online social networking — such as Twitter, LinkedIn and Facebook — can be beneficial to their businesses.
With more than 50 million non-college attendees using Facebook today, the prominence of social media is growing. Professional social networking site LinkedIn grew 187% over the past year. Based on a research...
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WSJ on Twitter
The Wall Street Journal’s weekend edition covered the growing popularity of Twitter. The article outlines the basics of Twitter and lists some of the classic examples of companies using Twitter successfully (Zappos and Comcast). It was mostly an overview of what most professionals in our field already know; however, it did offer some interesting numbers demonstrating Twitter’s...
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Top 10 Web Tools for Election ‘08 →
A list of 10 cool resources for following the election online.
-Tom
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Margaret Booth shares some tips to help clients... →
Margaret penned an op-ed piece that was featured in today’s issue of PRWeek. She shares some common sense tips to help clients narrow their search and help agencies win the business they want.
Limit the number of firms that can be invited to pitch to six or less. Agencies, of course, would prefer to be alone in the room. But would-be clients too often think the more the merrier –...
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Your Initials May Influence Your Job →
A new Belgian study found that people are more likely to work for companies with initials matching their own. Maybe that’s why M Booth has a Maria, Mark, Martha, Matt, Megan, Mike and two Michelles! And a Margi, of course.
—Alyssa
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NYTimes.com upgrades to Brightcove 3
NYTimes.com has revamped its online video by switching from FeedRoom to Brightcove. According to Erik Schonfeld of TechCrunch, this switch is part of a trend that allows Web sites to feature video closer to DVD-quality.
-Elise
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Putting Social Media Monetization in “Context” →
How do we measure ROI on social media outreach when the traditional old-media CPM model doesn’t really apply?
—Alyssa (via rodrakic)
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Former Addict? Stay Away From Facebook →
An addiction specialist is adamant that people who suffer from addiction should steer clear of Facebook. Feelings of “friendship addiction” or “rejection” may occur, sending addicts into a downward spiral and making them move on to the hard stuff, like MySpace.
-Maria
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Twitter Becomes Net's Fastest Growing Social...
According to a Nielsen Online report covered in MediaPost’s Online Media Daily, Twitter was the fastest growing social network last month, growing its visitor numbers four-fold.
LinkedIn and Facebook are still demonstrating healthy growth, while MySpace’s traffic has somewhat stagnated.
-Andrea
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Photo History of NYTimes Endorsements
The New York Times posted a photo history today of its endorsements and the winners of the Presidency since the paper’s first endorsement in 1860 of Abraham Lincoln. The paper’s bump doesn’t always guarantee the Oval Office though. The last two Times-endorsed Presidents that won were Clinton and Carter.
It’s also interesting to see how Presidents age in office. Take a...
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YouTube Extends Time Limit to Include Full TV... →
YouTube - by far the world’s most popular video sharing site - has tossed its 10-minute time limit and revamped to include full TV programs and more licenced material from CBS, HBO, Showtime, Sony and Lionsgate. YouTube will now feature full episodes of the original Star Trek, MacGyver and Beverly Hills, 90210.
- Cody
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WatchAn innovative new GOTV effort by MoveOn.org invites Dems to customize a mock news report exploring the possibility of the McCain-Palin ticket winning by a single vote. MoveOn hopes the video will go viral and turn out Dems in support of Obama.
-Tom
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“You can’t ask mainstream users whether or not they use RSS in their daily course...”
– Mark Hopkins on Mashable
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