July 2008
99 posts
4 tags
Delicious finally upgrades bookmarks site, now... →
Delicious just relaunched, and got rid of the confusing dots in its name.
—Alyssa
5 tags
Scrabulous Creators Debut Wordscraper →
For those of you who are looking to get your Scrabulous fix on Facebook…
-Maria
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What's in a name? Better not ask Cuil. →
This NetworkWorld article questions the authenticity of Cuil’s chosen moniker.
-Maria
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Twitter Brand Index →
AMAZING list of everyone we should be following on Twitter, including media.
Yay!
-Maria
4 tags
Event Marketing Meets Social Media →
Event marketers are having a tough time maintaining attendance levels and augmenting revenues. One way they can overcome these challenges is by adding social media to their marketing mix.
-Maria
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Are Short Videos Best for the Web? →
Good news for video publishers: Online video viewers are, for the most part, still watching as much TV and seeing as many movies on DVD and in theaters as ever.
-Maria
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WOM Builds Loyalty as Businesses 'Tribalize' →
Here’s a summary of the “2008 Tribalization of Business” study conducted by Beeline Labs, Deloitte and the Society for New Communications Research. Oodles of juicy stats.
-Maria
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5% Layoffs Rumored At MySpace →
MySpace parent company Fox Interactive Media recently missed their revenue target for the last fiscal year and fired their chief revenue officer Michael Barrett. The layoffs may be tied to that missed target.
Hmmmm, could this have something to do with the fact that Facebook is #1?
-Maria
7 tags
JCPenney Creates Online Game for College Girls →
Our client JCPenney’s DorkDodge.com is an example of integration between a branded game and a social network page (Facebook in this case). There’s exclusive content in both places to keep engagement going…check it out.
-Maria
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Mygazines.com →
Need to find an article from a magazine, but can’t find a copy in the office? Check out Mygazines, where users scan and upload entire issues to share with the whole Internet. I’m sure it will be shut down for copyright infringement soon, so enjoy it while it lasts!
—Alyssa
4 tags
Strike a Pose: HuffPo Launches a Style Vertical →
The Huffington Post has just launched a Style section, which will cover “style, sex and social trends.”
—Alyssa
5 tags
When Brands Under Fire Step into the Fracas: Exxon... →
In a very bold move, Exxon has joined Twitter and is taking a beating from consumers.
-Maria
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How Seeding Can Produce Viral Velocity For Widgets... →
Seeding significantly increases the probability that a widget or social application will find an audience, get installed, and be shared. This article shares several options for seeding programs.
-Maria
4 tags
Press Release Grader →
Press Release Grader is an online tool that will grade your press release for you, and give helpful suggestions on how to improve it. Pretty handy!
—Alyssa
5 tags
Too Cuil for Google's School →
A bunch of former Google employees just launched a new search engine called Cuil (pronounced like “cool”). The search results are displayed very visually, and it is pretty — dare I say? — “cuil.”
—Alyssa
4 tags
Bright Ideas for 2008 →
Here’s Brandweek’s compilation of the “hottest” interactive ideas for marketers in 2008.
-Maria
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Brands Grab Web Video's Long Tail →
How innovative integrations attract advertisers to try small-scale online programming.
-Maria
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New York Times To Women Bloggers -- Get Thee to... →
Huff Post blogger gripes about the placement of the NYT’s BlogHer article placement in the Style section instead of the Tech section, and rightfully so.
-Maria
4 tags
Pay-for-Play Wends Its Way Into TV News →
Our fearless leader is quoted in this AdAge article:
Then there’s the question of how effective such below-the-radar placement can be. “I guess if you have a cup of McDonald’s sitting in front of you it’s a subtle endorsement. It’s like a billboard but I’m not so sure what the ROI is given the expense,” said Margi Booth, president, M Booth &...
7 tags
Blogging's Glass Ceiling →
The New York Times reports from BlogHer ‘08. Some interesting facts:
14% of men and 11% of women blog
36 million women participate in the blogosphere each week, and 15 million of them have their own blogs
19% of BlogHer convention attendees don’t actually have their own blogs
—Alyssa
6 tags
Griping Online? Comcast Hears and Talks Back →
Comcast has a full-time “digital care manager” who monitors people’s complaints on Twitter, blogs and message boards, and responds with offers of help.
—Alyssa
3 tags
Marketers Must Master Social Media →
Forrester Research has identified the “Best and Worst of Social Network Marketing 2008.” Whether it was the (RED) effort that invited visitors to interact with sponsored mountain climbers, or Alicia Keys sharing her personal videos and voice messages, the “winners” embraced a call to action, valuable content that supports members’ goals, and Web site interaction.
-Maria
4 tags
You Can't Separate Search and Social Media →
Social media and SEO are now inextricably linked. You couldn’t separate ‘em if you tried. Here’s why.
-Maria
3 tags
Revenge of the Nerds: A Smart(er) Social Strategy →
A great article on what social media strategy should NOT be.
-Maria
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There's No Turning Back →
There’s a sub-group of people who think blogging is dying and e-mail is making a comeback to continue the online conversation. Here’s their argument.
-Maria
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NYT Teams Up With LinkedIn →
Starting this week, LinkedIn members reading an article in either the business or technology section of NYTimes.com will see a box featuring five stories selected for them based on their LinkedIn profile.
-Maria
4 tags
JC Penney Reaches For Teen Market On New Social... →
Our client JC Penney is the exclusive retail partner at Kaboodle.com’s new Back-to-School Central, where the retailer is featuring six of its newest brands. The site is being launched today by Hearst Magazines Digital Media.
-Maria
4 tags
Facebook execs to favor widgets built by... →
Causes and iLike are the first two Facebook applications to get “preferred” status, which means they will be promoted in users’ News Feeds more often than others.
—Alyssa
3 tags
Survey finds 15% of Fortune 500s are blogging →
The number of companies on the blogging bandwagon has increased by 270% since 2005.
—Alyssa
4 tags
Why Does A Flack Want To "Help" A Reporter? →
Rumor has it that ProfNet is getting nervous about the success of Peter Shankman’s free Help a Reporter Out service.
—Alyssa
3 tags
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A Picture Speaks A Thousand Words →
We YouTube our videos, Flickr our photos and put both up on Facebook. The proliferation of image-based content meant that it was only a matter of time before images hit our search results pages.
This article is an example of the importance in creating a multi-channel visual campaign in relation to SEO.
-Maria
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Hallmark Goes Behind Movie Scenes For First Online... →
Devoted to the behind-the-scenes news and events of the network’s roster of family-friendly original movies and Hollywood films, “Hallmark Channel on Location” will showcase informal and intimate interviews with stars, writers, producers and directors, as well as on-set stories. The series will also visit red-carpet theatrical premieres and press junkets.
-Maria
5 tags
Propeller 2.0 Launches: Ditching The Vote Count,... →
Like Digg, but AOL-style.
-Maria
3 tags
CBS: 46% of TV Audience Watch Network's Shows... →
CBS has provided more evidence to support the much-repeated theory that streaming full-length episodes of prime-time series is mostly additive for the broadcast networks and does little to threaten TV viewing.
-Maria
4 tags
MTV Gets Back Into Music Recommendation With... →
MTV just launched a new music social network called SoundTrack. Now you can finally download all your favorite music from The Hills and My Super Sweet 16!
—Alyssa
6 tags
WatchVogue has created a $3 million online reality show called Model.Live, sponsored by Express. It’s a big gamble, considering the average online video only costs $4,500 to produce. The first of a dozen short videos premieres August 12 on Vogue.tv.
—Alyssa
5 tags
USA Today hype crashes Twitter →
Twitter’s servers couldn’t handle all the traffic they got as a result of today’s USA Today article about them.
—Alyssa
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Check out the new Facebook! →
You can finally “opt in” to the new Facebook and see what your profile looks like with the new layout. It’s not too much different, it’s just…wider.
—Alyssa
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Can you really OD on Web 2.0? →
Eve T. (dont ask me to spell her last name) just put out her MSNBC.com column discussing why you don’t have to sign up for every networking group out there.
Just of curiosity, how many social networking sites are you a member of?
I’m on 763. =)
- Danny
5 tags
Virgin Mobile Pulls Back Racy Campaign →
Virgin Mobile’s online ad campaign Strip2Clothe, which encourages consumers to disrobe for charity, has become Blank2Clothe following complaints from homeless teen charities. Make sure to check out the website to see how they’ve completely redone their website and campaign.
—Megan
4 tags
Mars' Combo Snacks Dangles 'Mancation' →
Clever giveaway from Combos.
—Megan
3 tags
Mommy bloggers pimp Pampers →
—Megan
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Uber.com - Social Network for Artists →
Uber.com is a publishing Web site for visual artists, photographers, writers and musicians. It’s grown to over 500,000 unique visits a month, according to Nielsen Online, and it hosts notable musicians like Gnarls Barkley and the Jonas Brothers.
-Maria
3 tags
Jivox, WatchNBuy Put Video To The Test →
Web video startup Jivox is heralding a new interactive online shopping service named WatchNBuy.com.
-Maria
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Creating An Online Voice - Flying Dog Brewery →
Flying Dog Brewery wisely takes a multi-channel approach that includes a company web site, an email newsletter, a handful of very narrowly focused blogs, an online store, a Twitter, MySpace, Facebook, Flickr and YouTube presence, as well as sponsored web sites.
-Maria
5 tags
Fox Taps PointRoll For 'Shutter' Campaign →
20th Century Fox Home Entertainment has tapped rich media provider PointRoll to develop and launch an ad campaign featuring user-created “fear photos” for the release of Shutter on DVD and Blu-ray Disc.
-Maria
3 tags
50 Ways Marketers Can use Social Media to Improve... →
Here’s a list of 50 ideas (in no particular order) to help move the conversation along.
-Maria