January 2009
78 posts
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10 Ways Twitter Is Useful for a PR Practitioner →
Contrary to popular belief, I’m not just fooling around on Twitter all day long! As I’ve mentioned before, it can actually help us do our jobs better. Check out Drew B’s 10 suggestions for ways publicists can use Twitter to their advantage!
Researching
Networking
Promoting
Team working
News broadcasting
Story testing
Search engine optimising
Crisis management
...
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Twestival = Social Media for Social Change →
Twitter users around the world have decided to join together to use social media for a greater purpose with Twestival, a worldwide celebration that will also raise money for charity:water.
Although Twestival is a fun event to provide Twitter users with a venue in order to meet and have a good time, it’s important to focus on the fact that the true goal is to harness social media and effect...
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PRWeb Lets You TweetIt →
Well-known press release distribution site PRWeb added Twitter functionality to its distribution options today.
If you’d like to arrange for a tweet to go out with your release, all you have to do is type in your username and password along with your message, and PRWeb spits out a tweet with a shortened URL without you having to log on to Twitter. It goes out at the same scheduled time...
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Study finds social media equally influential to... →
A new survey found that C-suite executives and IT managers trust social media just as much as mainstream media when considering tech purchases.
The “Tech Decision Maker” study found that decision makers consider their personal experience (58%) first when short-listing tech vendors, followed by word-of-mouth and industry analyst reports, tied at 51%.
But a nearly equal number of respondents cited...
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Social Network User Demographics →
Social network usage increases as a direct effect of the growing online audience. Here are the latest demographics of social network users from eMarketer.
-Maria
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How Quantcast Can Help Bloggers And Public... →
On the Social Media Explorer blog, Jason Falls mentions how Quantcast can help with public relations. I use Quantcast daily to track the reach of our online media placements, and I probably couldn’t do my job without it!
—Alyssa
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The Ultimate Small Business Twitter List →
He’s too modest to mention it himself, so I will…our very own Danny was featured on Small Business Trends’s Ultimate Small Business Twitter List! Danny was listed under his client, American Express OPEN. If you want to discuss any aspect of entrepreneurship or small business, Danny’s your man(ny)!
—Alyssa
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More Transparency from Obama Whitehouse
Obama announced in his weekly address that the federal government will soon launch Recovery.gov, a Web site that will track the economic recovery and how tax dollars are spent.
-Tom
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Few CMOs Think They're Effectively Tracking Social... →
A recent survey of 400 chief marketing officers provided pretty disheartening results about how companies are monitoring what people say about their brands in social media. Fifty-six percent of respondents said their companies have no programs to track or propagate positive word-of-mouth, and only 16% of respondents said their companies have any routine system in place for monitoring what...
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The Top 20 Social Networks of 2008 →
Nielsen Online just released its report on the top 20 social networks of 2008. MySpace beat out Facebook by 3 million unique visitors, in order to take the top slot. LinkedIn came in fourth, and Twitter placed 12th. It seems even the older generation is embracing social networking as well, with Classmates.com and Reunion.com coming in third and fifth, respectively.
—Alyssa
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A Guide To Twitter Media Lists →
From PRNewser, yet another listing of media on Twitter, including:
60 NY Times people on Twitter
UK journalists on Twitter
US Media on Twitter
More US Media on Twitter
Twittering Jouralists Wiki
Public Media on Twitter
Baltimore media on Twitter
BusinessWeek writers on Twitter
-Maria
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HotorNot.com - Now Fluffing/Crushing Egos via...
CNet.com announced yesterday that the popular site HotorNot.com has launched an iPhone application. The free application not only lets you rate the outer beauty of fellow mankind but also allows you to tap into the MeetMe network, where users can connect with others to set up dates. The creepiest part: the software uses the iPhone’s GPS to narrow down where your results are coming from.
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Twitter is Big in the UK →
The joining of British celebrities has been cited as the reason UK Twitter membership rapidly increased 10-fold over the last 12 months, according to Hitwise. Would you join Twitter because of John Cleese?
-Maria
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WatchWelcome to the newest feature of our blog — our very own vlog, called “The Last Word with FirstWord Digital”! From now on, we’ll be ambushing people with our Flip MinoHD and making them chat with us about social media at the various tech events we regularly attend. And it’s all for your viewing pleasure.
Check out our first installment above, with Tony Bacigalupo,...
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The New York Times's Social Media Policy
People have to be mindful of what they do and say online – an irreverent comment taken out of context can come back to haunt someone. People also need to be sure that they have “friends” they can trust not to post incriminating pictures or offensive comments. John Favreau, President Obama’s speechwriter, learned this lesson the hard way and was forced into an awkward apology to Hillary...
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WatchVia The Bad Pitch Blog, a clear and visually pleasing video explanation of why online media placements may actually be more valuable than print in the long run.
—Alyssa
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Survey: Web Video Beats TV Among Respondents Ages... →
Although this is probably surprising to no one, a new study found that 18- to 24-year-olds watch online video more than they watch TV. From my personal experience, I can confirm that this is true for most people my age. My roommates and I very rarely watch live television — we either watch shows on DVR or on Hulu, or download them through iTunes. It feels incredibly limiting to watch...
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Twoogie, MD
Not content with having invented JUST the blog, mega-overachiever Doogie Howser, MD is revolutionizing the way we use Twitter by making it 64% more awesome. This is no small feat, considering the fact that Doogie only exists in the 1990s (no Twitter, but lots of hypercolor).
Anyhow, if you log on to twoogie.com/andrewrossi, you can see the Doogie Howser version of my tweets. Meaning, it looks...
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Cision to Add Twitter Handles in Q2 →
PRNewser tells us that our PR database company, Cision, is planning to add journalists’ Twitter names to the service this year. I’m not sure how journalists will feel about this, as many of them have been irked by the number of publicists following them. However, I’ve seen others who are appreciative of the convenience it affords them — all they have to do is tweet a query,...
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Friday Fun: The Obama Inauguration Speech... →
mashable:
If you have a somewhat childish sense of humor, Mad Libs never really get old, and well-done online Mad Lib generators are no exception. The Obama Inauguration Speech Generator lives up to…
Mashable caught my attention with this fun item from Atom.com yesterday. In the spirit of the upcoming Inauguration (and the hundreds of promotions, applications, events, etc., that have cropped...
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Twitter Power 150 →
(Chris Brogan image via MediaBlather)
The Power150 Ranking, run by Advertising Age, features the top media and marketing blogs in the world. With ranking and authority on Twitter causing quite a discussion a few weeks back, blogger Armando Alves decided to have a shot at creating the Twitter Power 150. Many of our favorites, such as Chris Brogan and Brian Solis, are included in this extremely...
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Jimmy Fallon Brings Marginal Humor to the Web
Remember the old days when you could still buy Jell-O pudding pops and mediocre humor was only available on television and at back alley comedy clubs that smelled of desperation, comics wearing ill-fitting blazers with shoulder pads, and hairsprayed women on the prowl? If you wanted “cut it out” jokes from Dave Coulier, you’d have to turn on the television (via handcrank, I...
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Are Twittersquatters a problem for you?
As companies begin to dive into Twitter, they often find that their branded real estate has already been snatched up by Twittersquatters, the term for those who register a brand trademark on Twitter and sit on it until they can sell it for profit. Twitter’s terms and conditions do not effectively protect brands from this type of misuse, so watch out for your brands!
-Maria
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Neil Patrick Harris: Child Doctor and Internet...
Here is a bold statement: Neil Patrick Harris invented the blog. It is true. Many think that Al Gore invented the blog. No. It was actually NPH…though, at the time, he was playing a precocious teen television doctor by the name of Doogie Howser. Excuse me, Dr. Doogie Howser, MD. He didn’t go to four years of television med school to be called Mr. Howser. Long story short, at...
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You Aren't Smart Enough to Manage Britney's...
So, here is some depressing news. Apparently in order to be La Spears’ alter ego online, you need to have graduated with a degree from Harvard. That’s right, MSNBC reports (via TechCrunch) that Britney’s managers have issued a job listing for a “Britney Spears Web 2.0 Manager” on a private Harvard-only website. The Yale Whippenpoofs, President Bush, Bill Gates,...
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It's Geek to You, but Not to Them: Meet the Early... →
The new issue of The New York Observer features an article about early adopters, the people who use the newest technology as soon as possible and usually end up shaping subsequent versions of the product. The piece quotes social media celebs Seth Godin and Meghan Asha, plus our Twitter buddies Matt Caldecutt and Whitney Hess.
I feel like I’m never an early adopter, because I want them to...
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Celebrating Three Years of the "Bad Pitch Blog" →
Josh and I attended the Bad Pitch Blog’s 3-Year Anniversary party last night, where we chatted with practically every NYC publicist who is on Twitter. Check out Joe Ciarallo’s roundup and interview with hosts Richard Laermer and Kevin Dugan on PRNewser.
—Alyssa
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The Case of the Missing Burrito →
Since so many people at M Booth are “Chipotle Heads,” I couldn’t resist posting this story from TechCrunch about the untimely disappearance of the Chipotle iPhone application. The application, which allowed loyal customers to order their favorite chain restaurant burritos to spec, was shut down because of overwhelming demand.
TechCrunch raises an interesting question:...