April 2009
28 posts
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Nielsen: “Twitter quitters” could block growth →
Findings from a new report by Nielsen have determined that Twitter only has a 40-percent retention rate, which could lead to the platform’s eventual demise. Other social networks such as Myspace and Facebook posted double the retention rates in their formative years.
However, the report doesn’t seem so threatening when one takes into consideration that Twitter also posted a 1,300...
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Swine Flu Hysteria: It's Soooo Yesterday! →
“swine flu” (Number of Matching Twitter Posts per Hour) Matching Twitter Posts per Hour
var addthis_brand = "Trendrr";
var addthis_header_color = "#323232";
var addthis_header_background = "#E5E4D0"; According to Mashable, ...
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Five Clues that You are Addicted to Facebook →
From CNN.com:
1. You lose sleep over Facebook.
2. You spend more than one hour per day on Facebook.
3. You become obsessed with old loves.
4. You ignore work in favor of Facebook.
5. The thought of getting off Facebook leaves you in a cold sweat.
Sound familiar?? :)
- Rebecca
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Core MySpace Executive Team “Definitely Out.”... →
Rumors have been brewing all day that MySpace CEO Chris DeWolfe and President Tom Anderson (also the co-founders of the platform) are going to be pushed out of their positions at MySpace, along with their executive team. If you can fondly remember when MySpace first began, you know that “Tom” was your first friend (and everyone else’s). Will they go work for Facebook?
-Maria
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From Today's New York Times
Maureen Dowd: I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account.
Biz Stone (Twitter founder): Well, when you do find yourself in that position, you’re gonna want Twitter. You might want to type out the message “Help.”
Full dialogue, which discusses merits and pitfalls of Twitter, can be...
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America's Newest Profession: Bloggers for Hire →
A recent study found that the U.S. has over 20 million bloggers, which means around 6% of all Americans are airing their opinions on the Web. About 1.7 million bloggers do it for money, and 452,000 of those use blogging as their primary source of income — there are more professional bloggers in the U.S. than computer programmers and firefighters. However, only 2% of bloggers actually do it...
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Pizza Hut Wants a Summer Twintern →
Job title translated: A summer intern who uses Twitter. The New York Times posts this job opportunity from Pizza Hut - an interesting new category that’s hiring in this market!
- Rebecca
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How Many New Twitter Users Post-Oprah? A Lot.... →
In case you’re the last person on earth to know, Oprah can now add Twitter to her list of conquests. “O” joined Twitter last Friday and TechCrunch put together an algorithm that estimates she brought along almost 1 million new Twitter users with her. Come on, Ellen, what are you waiting for?!
-Maria
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Holmes Report Names 2008 Specialist Agencies of... →
Time for a little M Booth news — The Holmes Report named us the Creative Agency of the Year! The newsletter (free registration required) writes:
M Booth & Associates, which has ranked among New York’s top independent PR firms consistently over the past two decades, has built its success on the ability to do many things well—it has practices devoted to the consumer, travel and leisure,...
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Here's an idea: ADVERTISE YOURSELF! →
Here’s an excellent article on a very important trend I keep telling my friends and colleagues they should pay heed to: Personal Branding. Courtesy of the Wharton School of Business at the University of Pennsylvania (M Booth’s oldest client).
Pulitzer Prize-winning photojournalist Jim MacMillan is profiled as a succesful example of someone who re-invented himself though social...
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Marketers' Top Social Media: Twitter, Blogs,... →
According to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009, 88% of marketers are now using social media in some form and 72% have begun within the last few months.
Key findings from the data conclude that:
Small-business owners are more likely to use LinkedIn than employees working for a corporation.
Men are significantly more likely...
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“Twitter lets people know what’s going on about things they care about instantly,...”
– Evan Williams, Twitter’s chief executive and co-founder, in The New York Times (this is a fantastic article for people who don’t see the value in Twitter!)
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DiGiorno Turns to Twitter for Flatbread-Pizza... →
DiGiorno of “It’s not delivery…” fame is launching its new crispy flatbread pizza by way of traditional advertising and…Twitter! Let’s be honest, this is hardly the first brand on Twitter; however, the unique component to this is that DiGiorno is reaching out to influencers on Twitter and asking them to host “tweetups,” where the new DiGiorno...
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Advertisers brace for online viral marketing curbs →
Here’s a scary thought for PR people: the Federal Trade Commission is expected to adopt a new regulation that would hold companies liable for untrue statements written by bloggers who receive samples of their products. The Financial Times explains:
If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for...
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Facebook hits 200 million members →
Facebook announced that it has reached 200 million members today, which means if it was a country, it would be the fifth-largest in the world.
—Alyssa
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iTunes Music: Now Up To 30 Percent More Expensive →
Fulfilling its promise to make its songs DRM-free, iTunes raised the prices on some of its songs today. Although certain songs still cost $0.99 to download, other popular hits now cost $1.29. Thirty cents might not seem like a lot, but for music junkies who are always downloading new songs, those cents can add up.
So it’s understandable that a recent survey found that teenagers are buying...
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Do You Need a Social Media Marketer? →
Have you ever considered hiring a someone to manage social media for your brand? An article from this morning’s Brandweek states that the social media marketer title will become a growing occupation as more companies hire full-timers to interact with consumers on their behalf via Facebook and Twitter. Some companies like Dell and PepsiCo have been early adopters of hiring social media...
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