June 2009
34 posts
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Study: Older C-Level Execs Avoid Twitter, Blogs →
A recent study unsurprisingly found that only 1 percent of top executives over the age of 50 at U.S. companies provide daily contributions to a work-related blog, and only 4 percent say they blog a few times a week. In comparison, 35 percent of 40-something executives and 56 percent of those under the age of 40 post on a work-related blog daily.
In addition, only 3 percent of the 50+ execs are on...
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The Day the Internet Almost Died →
We all know by now that news of Michael Jackson’s death crashed Twitter (though, what doesn’t crash Twitter?), but take a look at what other damage The King of Pop posthumously wreaked on the Web:
On Thursday afternoon, if you went to the Web site of the Los Angeles Times — one of the first mainstream-news organizations to confirm TMZ’s reports of his death — you might have found a...
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Twitter Creator On Iran: 'I Never Intended For... →
The Onion weighs in on the fact that Twitter has been a huge part of the Iranian election protests recently — of course, with a tongue-in-cheek twist:
SAN FRANCISCO—Creator Jack Dorsey was shocked and saddened this week after learning that his social networking device, Twitter, was being used to disseminate pertinent and timely information during the recent civil unrest in Iran....
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Dream Job: MySpace’s Tom Gets $500k Per Year to... →
MySpace laid off another 300 people today, but cofounder Tom Anderson still makes an annual salary of $500K to take an “ambassador’s role,” which also means NOT coming to the office and NOT doing anything at all.
mashable:
We’ve been covering the ongoing meltdown at MySpace from a variety of angles, including last week’s US job cuts and today’s big international layoffs. Another ongoing...
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Twitter Kicks Off NYC Restaurant Week Campaign →
The official marketing, tourism and partnership organization for the City of New York, aka NYC and Company, is launching an integrated campaign to build buzz around NYC Restaurant Week. Among the channels being utilized for this tasty promotion is Twitter. Through July, NYC & Co will utilize its Twitter profile to tweet information on added early bookings, chef appearances, restaurant...
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Internet Still the Leading Source for News →
According to a Zogby Interactive survey, the Internet is the preferred channel of receiving news in the U.S. If given the choice, more than 50% of survey respondents would choose the Internet as a news source, followed by 21% for television and 10% for both newspapers and radio.
-Maria
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TweetPysch: Twitter Psychological Profiling Has... →
TweetPysch, a simple new service that derives a psychological profile based on a Twitter user’s last 1,000 tweets, uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets.
According to my results I express positive emotions 45.8% of the time, which totally suprised me.
-Maria
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Dell makes $3 million from Twitter sales →
Dell has said attributed $3 million of its sales to its @DellOutlet Twitter account, which posts special offers — at least half are Twitter exclusives. Since social media measurement is such a gray area right now and a very hot topic, I am extremely curious as to how they were able to determine this figure.
—Alyssa
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WatchGary V. hits it on the money as he talks about the importance of Facebook vanity URLs in this video. Make sure you secure your brand’s page!
gary:
Why Facebook fan page Vanity URL’s will change the game Just watch the video.
-Maria
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Orphaned Tweets →
Remember that Nielsen study we mentioned that found most Twitter users are actually “Twitter quitters” who give up after just one tweet? Well, Slate did us all a favor and culled a bunch of those single, orphaned tweets. Here are some of my favorites:
@apsolutely4me picking lint from Judy’s naval while she is napping! 4:10 PM Sep 7th, 2008
Well, that’s a creepy hobby.
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Social Networking is not just for large... →
This past Tuesday at the annual CM Summit hosted by Federated Media as part of Internet Week, Marcy Shinder, VP of Brand Strategy & Marketing at American Express OPEN (M Booth client), credited small business owners with inventing “social networking” long ago in the off-line universe. Shinder pointed out that for small business owners, “success has always relied on their...
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The Twitter Gender Gap →
A new Harvard Business School study of over 300,000 Twitter users found some interesting facts about the Twitter “battle of the sexes.” Men comprise 45% of Twitter users, while women make up 55%. However, despite the female majority, it seems to be a bit of a boys’ club.
Men have 15% more followers than women, and the average man is almost twice as likely to follow another...
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There are homeless people with nicer computers...
It’s true! I have a Dell Inspiron that my father gave me as a high school graduation present - that’s about seven years ago. And, according to this fascinating article in today’s Wall Street Journal, there are people living in vans who have Mac PowerBooks.
The article is great and the commentary is spot-on. The author, Phred Dvorak, aptly notes that at the dawn of the Internet...