February 2010
17 posts
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“Speaking as the last stegosaurus, I hope that we dinosaurs [journalists]...”
– Nicholas Kristof in Time Out New York
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Facebook Addiction Has No Effect on Grades
Log into Facebook and you’re bound to be inundated with (mostly unwanted) updates about how Jenny bought 3 trillion more acres of tillable land or how Tommy is now a made man and wants to recruit you. And you wonder to yourself how these people get any work done, given the amount of time and energy they spend on this social networking site. You might assume these students’ grades...
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Disclosure: A How-To Guide
Since the FTC was pretty vague in its new(ish) regulations, brands and bloggers alike were pretty confused about what exactly they’d have to do to stay on the right side of the law. Luckily, WOMMA has got our backs, and they’ve developed a Social Media Marketing Disclosure Guide in an effort to standardize the disclosing process. They outline exactly what a blogger must do to...
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Fashion Feed Frenzy
I have never experienced a Fashion Week through social media like I have this season. I think it’s a huge sign of the extent to which the fashion industry has increased its embrace, or at least acceptance, of the medium in such a short span of time. My Google Reader is bursting at the seams, my Twitter feed is off the charts and I seem to know everyone’s opinion about each show...
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Chef Wars on Twitter →
There’s an interesting article in The New York Times about how well-known chefs are using Twitter as a marketing tool for their restaurants and to “air their grievances” virtually. I thought Chef Joe Dobias (@chefjoedoe) of the East Village Restaurant JoeDoe said it best:
“JoeDoe is a character I play online to keep my name in front of people. I just need them to come into my...
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Confessions of a Real-Life Twitter Squatter →
“Twitter squatters” — users who register a brand’s Twitter name so the company itself can’t have it — are the bane of many a brand’s existence. In an effort to find out what Twitter does to squatters, social media consultant Mike Werch registered the Twitter name @HJ_Heinz and began to twitter about how much he enjoyed Heinz products. Two weeks later,...
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BUZZ...Google Buzz
During yesterday’s snow day, it felt like my Twitter feed was taken over by Google Buzz mentions and discussions.
Jeremiah Owyang from Altimeter Group does a fantastic job of breaking down Google Buzz vs. Facebook vs. MySpace vs. Twitter in his post this morning. His matrix is a well-thought-out comparison.
—Josh
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FTC Guidelines: Mom Bloggers Report Not Much Has...
Just how much of a game changer are the recent FTC Guidelines to mommy bloggers? The answer: not so much.
Today Mediapost’s Engage Moms blog posted the results of a survey of 130 mommy bloggers, questioning how their blogging practices have changed since the guidelines were introduced. Most bloggers stated that they were already incorporating disclosures and that the number of brands...
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Explore Chicago Leads the Travel Foursquare Parade →
Chicago can now claim the title of being the first city/tourism office to have a presence on Foursquare. The city’s new foray into Foursquare is a great example of how destinations can utilize social media to further engage their visitors by introducing them to off-the-beaten-path or quirky-yet-memorable spots that are probably not outlined in their traditional guidebooks.
I’m...
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Louis Vuitton Gets Techie
Okay, so this is interesting, but it needs to be properly fleshed out in order to actually be cool – and I’m not sure what its ultimate purpose is, as of yet. Nonetheless, it feels exciting, which is usually the emotion elicited from us when we have the sense that something has potential to create change.
Speaking of emotions, here is the premise (courtesy of Jaunted): Louis Vuitton is rumored...
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Fashion Goes Digital?
Last Tuesday, I hopped a cab from work down to Thor bar at the Hotel Rivington on the Lower East Side. I was headed down there to attend a panel about Fashion “going digital,” as part of the events of Social Media Week here in New York City.
Panelists hailed from Ideeli.com and MyItThings, among others, and sat down in close quarters to talk about their take on the role of social media in the...
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NYC Celeb Chefs Serve Up Free Street Food →
…if you check out NBCNewYork.com and answer some trivia questions for their Around Town Contest. According to Luxist, 500 lucky trivia winners will be given a cart location and a secret password to present at the cart, speakeasy-style, in exchange for their free lunch (cool!).
The campaign is to promote NBC New York’s new food site, Feast, which is set to launch this winter. Mmm,...
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Digital Divas Get Social
Talk about a lady that knows how to throw a par-tay! Peg Samuel, Social Diva and author extraordinaire, and her gaggle of digital divas hosted a very sassy, very social shindig at the Hotel on Rivington on Tuesday night in celebration of Social Media Week NY.
While sipping on my ”Retweet” (one of the complimentary signature cocktails of the evening), I met Katie HellmuthMartin,...
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Social Media Week Continues
Social Media Week is in full swing and I’ve had the chance to attend two events – “The New Age of Social Media” panel on Monday night and “Keys to Success in Social Media Campaigns,” hosted by Gotham Media Ventures on Tuesday night. Both provided some pretty interesting insights on trends and the future of social media, including:
Geolocation tracking and augmented reality are the...
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A Very Special NYTM
In honor of Social Media Week, February’s NY Tech Meetup was extra special…and extra long. It was $20 this time and all the proceeds ($14,000) went to Partners in Health for Haiti relief, which was nice. Although most of the presentations focused on the somewhat vague theme the “future of tech” rather than app demos, I thought it was a nice change of pace. Some of my...