December 2011
27 posts
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word. daily. (december 22, 2011)
King of the Bull: Thank goodness we didn’t have this at our holiday party – Danish agency Konstellation had employees take a socially-enhanced bull ride in their office. When a person fell off the bull, a picture was automatically snapped and uploaded onto Facebook for fans to comment on.
Scavenger Hunting: Bringing the scavenger back to its roots, the Natural Lands Trust has teamed up with...
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word. daily. (december 21, 2011)
MetroChange: Did you know if you take the money that goes unused on MetroCards it totals $52 million a year? So, students at ITP created MetroChange – a kiosk where you can transfer your leftover MetroCard cents into a fund that will be donated to charity. (via Gabs)
Twitter By Post: We love this project from Giles Turnbull. Instead of tweeting back to his followers, he sent them tweets in the...
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Watch12 Days of Social Media, Day 12: Social Media Taboo
The turnout for our 12 days of social media was incredible. Thinking about how to get our colleagues and industry peers jazzed about learning more when it comes to social media tools, platforms and terminology was extremely fun, so why would the fun stop on day 12?
For day 12, we took one of our favorite games, Taboo, created by Hasbro in...
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12 Days of Social Media, Day 11: "Memes"
Whether it’s a picture, video, website or hashtag, memes can come from anywhere. However the idea takes form, a meme can be made in seconds, and go viral almost as quickly. From “Business Cat” to “Sad Keanu” we are constantly laughing and sharing viral internet content with our friends through email and social media channels everyday.
And brands are catching...
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12 Days of Social Media, Day 10: Getting the Most...
In 2011, Twitter was the most buzzed about social network, so for the 10th Day of Social Media, we took a look at some of the ways using Twitter can add value to your own personal brand. Here are some tips from Josh Rosenberg, Senior Vice President/Director of our FirstWord Digital team:
Use Twitter as a listening tool – If you’re new to Twitter, the best place to start is to listen. Follow...
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word. trend forecast: what will people be talking...
We are very giving here at word. HQ – so for the holidays we got ALL of our readers a gift! Drumroll please: it is the year-end edition of “word.”
You can delight your minds here: mbooth.com/word
Since this issue is the last one of the year, we did things a little differently. We looked into the future and asked, “What’s going to be big in 2012?”
With all of our idea spotting this year, we...
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12 Days of Social Media, Day 9: “You’ll Be Working...
On a daily basis, I use my blackberry to check up on emails, sign in to Twitter to see what’s happening in the social sphere, occasionally blog about an interesting topic, connect with friends on Facebook, all the while balancing good grades in school, interning at a PR agency, maintaining a social life, and developing the NYU PRSSA chapter for success. This can be called “multitasking,” or...
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word. daily. (december 19, 2011)
Steal the Art: The Art Series Hotel Group is daring you to steal their Banksy print: if you get caught stealing it, you have to give it up. BUT, if you succeed, you get to keep the print. Someone get Danny Ocean on the line, stat.
Holidays Away From Home: Won’t be spending the holidays at home? Wieden + Kennedy has created a virtual holiday dinner where you and four of your friends can gather...
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12 Days of Social Media, Day 8: “Information...
Just about halfway through my college career, I sat in my Media Studies lecture this past week and witnessed my peer, my classmate, my friend crying on the projection screen for the class to see. We had been assigned end of semester projects to relate the impact of media and society back to our own lives. My friend chose to investigate his relationship with his self-proclaimed best friend,...
word. daily. (friday following holiday party)
Read these things that are cool:
Keyboard Wall
Will Ferrell for Old Milwaukee
Roulette Ball Made From Michael Jackson’s Hair
Dilemmabox
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word. daily. (december 15, 2011)
Stalk Your Seatmate: KLM airlines is launching a way for you to see the Facebook and LinkedIn profiled of the people on your flight. Stalking to a new level. #butilikeit
Traffic Jam: Draw your dream car and put it on this single car highway!
Company Antics: Perfect to get you in the moof for the holiday party tonight is NogPong – developed by Saatchi in L.A., it’s an online party game where...
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word. daily. (december 14, 2011)
The Boston Tea Party: Check out the Monmentus Project – a group of designers and illustrators creating visual interpretations of the most defining moments in U.S. history (via @frandal).
We Are Really Sorry: Tampon maker, o.b. stopped carrying its Ultra tampons last year and had ladies in an uproar ever since. Seriously. People are selling boxes for $100 each on eBay. So, o.b. decided to...
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12 Days of Social Media, Day 7: "Santa Klout"
All I want for Christmas this year is a Klout score of 50.
A girl can dream, right? But seriously, I can’t be the only one noticing all of the buzz about Klout in 2011.If you are not already familiar, Klout measures social media influence based on your ability to drive action. The score is made up of three parts: true reach - how many people you influence; amplification - how much you...
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word. daily. (december 13, 2011)
Ho Ho Hold On, I have to do whaaat: What’s worse than a bad sound system? (Okay, run-on sentences and brussel sprouts are worse…) Audio brand, Geneva says its sound system is heavenly and they will give you a discount on it this holiday season! The catch? You have to listen to a long, tortuous version of “Jingle Bells” before nabbing the coupon.
Every Step You Take: Strivv, a portable fitness...
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12 Days of Social Media, Day 6: Address From the...
12 Days of Social Media: Day 6, Address from the Foursquare Mayor
Today, on the sixth day of social media, I, @martiello, the mayor of M Booth, led the agency in a group gathering. Below are my words of wisdom:
Dear Officepeople, I am extremely honored to have been selected the mayor of M Booth and to accept the responsibilities that your trust has entitled me to. Okay, so I wasn’t...
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word. daily. (december 12, 2011)
Future of Manufacturing: Students at MIT created a table that comes with a digital design file embedded in its surface – aiming to facilitate future modifications and repairs.
CATvent: Advent calendars are so hot right now: one of our favorites has to be this Catvent calendar – Big Fuel and the Human Society in New York came together to showcase a new cat everyday, hoping that someone will adopt...
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12 Days of Social Media Day 5: Measurement
Instead of 5 golden rings, we have 5 social media measurement tools to share with you today. In this morning’s session, we discussed the importance of measurement. Before executing any program, it’s best to establish what the plan for measurement will be. Whether it’s tracking Tweets and Facebook mentions, measuring likes and retweets or a combination of a couple different...
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word. daily. (december 9, 2011)
Little Bites, Little Films: To promote their McBites, small chicken pieces, McDonald’s is asking consumers to create McShorts — 30 second short films offering cash prizes and a chance for their short to become the McBites Ad.
Vibrant Pics: We are fawning over these photographs of paint in water. The artist said he came up with the technique after studying how he poured his milk into...
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word. daily. (december 8, 2011)
Nerd Holiday: Are you in love with a nerd? If so, take a look at this holiday gift guide for the dweeb in your life. Speaking of nerds, Nerd Boyfriend chronicles our favorite, well, nerd boyfriends, and dissects their outfits so we can make our man look just like that!
New York Types: We can’t wait to visit the New York Types exhibit opening December 15th — a gallery of letterpress posters...
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word. daily. (december 7, 2011)
Gift From a “Friend”: Since this is the season of giving, we really should buy things for ourselves, right? Heineken feels you on this – you are probably so tempted to buy their new product, the BeerTender, but that would be too selfish around the holidays. So, they created a Facebook app that connects you with other people who are struggling not to buy it for themselves – this way you can buy it...
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word. daily. (december 6, 2011)
Custom Airport Banners, In a Pinch: We love this idea coming from the Amsterdam Schiphol Airport — they recently installed a vending machine that prints customized “welcome home” banners. People can choose through fonts, backgrounds and themes to personalize their banner for their loved ones.
Alternate Advent: Check out this spin on the Advent calendar — The Art of Dancing...
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12 Days of Social Media Kick Off: Personal...
The First Word Digital Team is looking to give back to the M Booth community, holding morning presentations for the entire agency staff called the 12 Days of Social Media. Each morning’s session offers a 15 minute interactive talk that focuses on different social topics and trends designed to teach something and spark conversation. For the first day we took it to the agency to think about...
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word. daily. (december 1, 2011)
Tweet for a Treat: In order to engage consumers at the Dublin Web Summit, electricity and gas supplier, Electric Ireland created a Tweet Cafe. There were 24 locked boxes with 24 different snacks – and by tweeting #tweetcafe with the door number of your desired treat, your order was added to the queue. When your order was ready, your twitter profile was displayed on the nearby screen and the box...