Thoughts on public relations, social media and trendspotting from the M Booth Digisquad

The Science of Sharing: A Look at Today’s Social Consumer

M Booth and our sister agency Beyond will unveil data from its Science of Sharing survey today, focused on the types of products that consumers research online, the types of consumers who purchase those products and the ways they share socially.

We will present our findings of the survey this morning, and are lucky enough to be in the company of an esteemed industry panel made up of Buddy Media CEO/Founder Mike Lazerow, Mashable’s Lauren Drell, CEO/Founder of Crowdtap, Brandon Evans, and Frank Torres of YouTube.

The above infographic provides a topline look at the findings and following this morning’s panel, M Booth and Beyond will release an accompanying white paper that takes a deeper dive into the habits of today’s social consumer.

Follow along on Twitter during the event by following along with the #ScienceofSharing hashtag.

- Rob