After viewing the above video, sent to me in a daily newsletter from The Awl writer Choire Sicha, I knew it would be really selfish if I didn’t share something so special.

Soraya Sobreidad, talent behind the video, submitted the recording as a contestant in the NY1 Music Video Star Contest, which encourages viewers to send in videos of themselves performing their own version of the NY1 theme song. The winner who submits the best rendition wins a professionally-produced music video and recording session, and an interview on NY1.

I’m rooting for Soraya; Soraya has a gift.

Whether or not it was part of NY1’s original gameplan, circulating vidoes such as Soraya’s creates incredible buzz for the station. Not only does Soraya spend two and a half minutes singing about NY1 (a performance she dedicates to “hunk” Dominic Carter, host of Inside City Hall, the program she will leave even her “hottest dates” to watch), but with attention from the New York Observer and The Awl, she’s fast becoming an internet meme, spreading news of NY1’s contest and larger sense of humor.

-Elise