Last week, M booth and our sister agency Beyond hosted Part 2 of the ‘Science of Sharing’ in San Francisco. Our wonderful panel of speakers this time around included Buddy Media’s Carla Bourque, YouTube’s Rick Silvestrini, Automattic’s Raanan Bar-Cohen and All Things Digital’s Drake Martinet. 

For this event, we delved deeper into our research and created a second infographic (pictured above). 

As a reminder, for the Science of Sharing, we asked 1,500 participants about the products and services they had most recently researched online and how they went about it.

We found that depending on the product or service, a channel may have more or less influence on a social consumer’s decision to purchase. The “Part 2” infographic explores which channels are specifically influential on the social consumer within certain brand verticals. 

What channels do you use most to research products? Let us know in the comments below!

—Gabrielle