TechCrunch likes calling out thoughtless, and often old-school, PR practitioners for the sins they commit in the name of the profession.  Over the weekend, Robin Wauters wrote an interesting and funny post disparaging the stale, ambiguous, and downright inaccurate language we often find in press releases, e.g. leading, revolutionary, cutting-edge, synergy, and almost all superlatives.

As the business environments PR pros work in change, so must PR tactics.  Here’s to changing with the times.

-Tom

P.S. I think Robin’s list missed paradigm shift – whatever that means.