Everyone’s talking about Pinterest - the online pinboard site; heck, it’s all we’ve been talking about too.  As of now, the site is predominately made up of women pinning things that fit on craft, home decor, fashion and food boards.    

Enter Gentlemint - dubbed “the Pinterest site for ‘manly men;’ full of bacon, beer, aggressive facial hair, babes, tools and hunting references.  This site operates the same as Pinterest, except that instead of pinning, you get to click a mustache button and “add to the mint.” 

This new form of social networking - bite size curation allowing people to connect through similar visual likes- is taking off, and Pete Cashmore of Mashable says we should expect to see “a thousand clones bloom.”  However, whether starting  a brand’s own Pinterest-like site in order to micro-target audiences or galvanizing the population on Pinterest around a brand’s pinboards is more effective remains to be seen.               

I personally love the content on Gentlemint, despite not being a manly man, but rather than join in, I pin what I find there on Pinterest -a risk all one-off sites may encounter.     

—Gabrielle 

(Source: chrisbrogan.com)