Obviously the New Jersey tie-in is what originally drew me into this story (insert your lame Jersey jokes here).

I’m glad to hear that The Jersey Shore Store was a success, as it’s a great case study for why pop-up stores are a fantastic (and according to this article, “inexpensive”) way to reach potential consumers and enlighten them about brands they may not have previously considered…like New Jersey and its gorgeous sandy beaches! (Visit our state, not just Newark airport!)

-Sally (Jersey Girl to the End and Unofficial Mayor of Hoboken)