Ben & Jerry’s popular “Chubby Hubby” flavored ice cream announced via its Twitter account and Facebook fan page last week that the delectable treat will be renamed “Hubby Hubby” through the month of September in efforts to throw the company’s support behind same-sex marriages in its home state of Vermont.

Talk about using social media to make a social statement! Very cute, yet profound marketing tactic – I love it.  I truly appreciate brands that stand behind a good cause, regardless of how it might impact their image and sales among those who don’t support their platform. It’s these kinds of bold moves that incite brand loyalty among do-gooders like myself!

-Andréa S.