What's on the mind of the
M Booth & Associates
FirstWord Digital team
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Thu Sep 10
While we’ve always been told not to talk to strangers, apparently we’re definitely listening to and influenced by them according to “Conversations Among Consumers,” a new report from Ripple6 and The E-tailing Group.  The study found that when it comes to whose opinions influence shoppers (online and in person), strangers have as much, if not more, impact than friends.
-Josh

While we’ve always been told not to talk to strangers, apparently we’re definitely listening to and influenced by them according to “Conversations Among Consumers,” a new report from Ripple6 and The E-tailing Group.  The study found that when it comes to whose opinions influence shoppers (online and in person), strangers have as much, if not more, impact than friends.

-Josh

Tags - josh - research - WOM

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