The paradigm of publishing is shifting, evidenced by this week’s Conde Nast closures. Newspapers and magazines need to move with the times, and that might mean literally embracing movement.

Entertainment Weekly and Esquire generated serious buzz with their respective forays into the integration of motion + magazine. What’s next? Check out the above video, which shows where the future of magazines could be headed.  It is a fascinating look at what might be in store for a changing industry.  It is also a helpful catalyst for thinking about how the public relations industry will shift in response.

Related: take a gander at this proposed redesign for a Swiss newspaper, which mimics the design of online publications.

— Andrew