Last week, we worked with our client, The Macallan Single Malt Scotch Whisky, to host a progressive Twitter tasting throughout the city of Dallas, Texas. While differing in format from our previous Twitter tasting last June, the marriage of Twitter and Scotch continues to be effective, allowing us to simultaneously interact with local enthusiasts and consumers worldwide—a much larger group than traditional tastings allow for.

To get a better idea of the tastings’ format and ambiance, watch the segment above, which aired last night during Dallas’ local CW news broadcast.

-Elise