“Social media is about forming relationships and having conversations with customers, not constant promotion.” That’s the motto of Chris Bruzzo, Starbucks’s vice president of brand, content and online, which should hold true in any marketing program these days.

Speaking of Starbucks, The Seattle Post-Intelligencer wrote a fantastic article about how the coffee chain’s social media initiatives have made it the poster child (along with Microsoft) for companies engaging consumers in real relationship-building online. A great read if you have a second.

-Maria