Earlier this month, the airline KLM gave online personality “Mr. Safety” quite a wedding gift, with two business class tickets to anywhere the carrier flies. The catch was that online viewers got to pick the destination, after visiting KLM’s destinations page to peruse where the carrier flies.

According to KLM, 14,000 people connected to the site in just one week and 4,000 registered their e-mails for KLM updates, which is a pretty good ROI in terms of getting in front of potential new fliers.

So will KLM give the FWD Thinking blog some free business-class tickets if we let our readers choose the location of the M Booth holiday party?  I’m pulling for Rio de Janeiro…

-Sally