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M Booth & Associates
FirstWord Digital team
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Fri Oct 16

Do you like Star Wars…like, more than a friend?  Do you stay up nights thinking about Princess Leia in her bikini as you practice wielding a “laser” sword in your garage? Chances are, if this sounds like you, then you probably also own a webcam.  (Actually, if this sounds like you, then you probably also have a burning desire to wear a cape and speak in a secret language that is a cross between C++, pig latin and Vulcan — but that is a non-sequitur.)


Anyway, the Star Wars: Uncut project capitalizes on the number of Star Wars fans who also enjoy making viral videos.  The project is simple — they’ve divided the movie into 472 15-second sections.  Fans can then log on to the site, claim a section and film their own version of that snippet.

Once all of the sections are complete, they will be strung together to create an entirely crowdsourced version of the film. It will be perfect for people who liked the original, but wish it starred more awkward teens who “think prom is stupid anyway.”

In fairness, some of the 15-second offerings are really amazing and the project concept is totally brilliant.  I, for one, am hoping that this is a trend.  I’ve already picked out the 15 seconds of Mean Girls* that I’d like to re-create.

— Andrew


*In case you are wondering, it is the 15 seconds after Regina George finds out that Kalteen bars are making her gain weight.

Tags - Andrew - movies - video - crowdsourcing

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