A shift in seasons always seems to mark a new chapter in our lives, promising change in a routine that was perhaps going stale, inspiring hope that new experiences are just around the corner. As the long summer days become shorter and the cool crisp breeze of fall begins to creep in, I tend to find myself romanticizing over thoughts of a warm cozy sweater, chunky knit scarves and of course, the ultimate symbol of fall’s impending reign: boots.

Seasons have always marked a pivotal point in time for the fashion industry. Just as our internal human clock syncs with the schedule of mother nature, ready to turn over a new leaf and embrace the unwritten road ahead, we crave the wardrobe to accompany our hopeful outlook. Fashion is readily poised with the answer, introducing fall’s freshman class of trends to inspire. This season more than ever, I have felt the contagious energy of trending: girls lusting over leather jackets, thigh-high boots and impossibly large pompom hats.

Is it just my imagination, or are trends more potent and pervasive this season than they’ve been in the past? An article on Consuming PR suggests that this could have something to do with the ever-burgeoning influence of social media. Through countless fashion blogs and outlets like Facebook and Twitter, the channels for dialogue are wide open, allowing for a flood of information and exchange among fashionistas, as well as members of the industry who are looking to promote the latest and greatest in trends.

The astoundingly rapid pace at which we share information these days, thanks to the social media explosion, could translate to a shorter lifespan for these tenuous certain fads, whose novelty now runs the risk of fading before they have properly run their course. Could this prove true? Easy come, easy go?

-Kristin

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