Volkswagen has created a new iPhone application for the launch of its 2010 GTI model.  The free app, called “Real Racing GTI,” allows users to compete by racing others and posting their scores on an online leaderboard.  Users can also post their racing videos on YouTube if they wish.

How will Volkswagen’s app compete with other brands using mobile, you ask? By offering free cars!

“Players who download the app will be eligible for the 2010 GTI sweepstakes, which gives away a 2010 GTI Limited Edition Model every week for six weeks beginning Nov. 2nd. Each day that a player finishes a lap in the Real Racing GTI game he or she can enter into the sweepstakes.”

Incentives are important, especially in the oversaturated mobile app space.

-Maria