JCPenney, Mary-Kate and Ashley Embrace Social Media

Mary Kate and Ashley Olsen recently partnered with our client JCPenney to launch Olsenboye, their new line of junior apparel debuting on November 6. To build buzz among young, fashionable shoppers, they’re using innovative social media tactics like Facebook, Twitter, and viral videos.

In addition, earlier this week, the Olsenboye Treat Truck parked itself in Greeley Square and Washington Square Park here in New York to sell items from the not-yet-released collection (and give out free cupcakes!) to benefit the JCPenney Afterschool Fund.  Customers had their photos taken and uploaded to the JCP Teen Facebook page.

Cool!

- Rebecca