What's on the mind of the
M Booth & Associates
FirstWord Digital team
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Tue Nov 3

You know those annoying FreeCreditReport.com commercials with the guitar-playing guy singing a catchy song about how you can easily check your credit report online? Well, it turns out that FreeCreditReport.com isn’t exactly free (who’da thunk it, with the word “free” in the name and all?). When you sign up to receive your credit report, you have to provide your credit card information, and if you don’t call and cancel within 7 days (and they don’t make it easy for you — I’ve done it), your card is charged $15 per month.

Apparently, many people have been reeled in by the catchy jingle and charged for their supposedly “free” credit report. Now, the FTC is fighting back with their own online videos — complete with a guitar-wielding dude and catchy jingles — to promote AnnualCreditReport.com, which is actually 100% free. The videos are spot-on parodies, and it’s very clever of the FTC to give them a dose of their own medicine.

—Alyssa

Tags - Alyssa - video - government - advertising

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