Now that AOL is spinning off from Time Warner, it has of course decided to rebrand itself. The company just released these new sneak peeks at its new look, and I’m not sure I like what they’re going for. Obviously that tired blue triangle had to go, but calling the company “Aol.” (yep, period and all) instead of “AOL” gives the impression that it should be pronounced as a phonetic word that sounds similar to “owl,” rather than being an acronym.

Minus the whole massive layoffs thing, I like the direction AOL has been going in as a company (less about e-mail for your grandma, more about editorial publishing), but I think they need to go back to the drawing board on this one. The new branding will be fully revealed on December 10. I’m kind of scared.

—Alyssa