‘Rolling Stone’ To Serve Up Rock, Food and Drink

I’m continually fascinated at the lengths that publications must go to stay relevant.  Augmented reality covers from InStyle Magazine, Thrillist’s jetsetter parties, and the New York Times debut of the Times Wire are all examples of the great innovations media must create just to stay afloat.  In today’s Los Angeles Times, another example hails.  Rolling Stone magazine has announced the launch of a restaurant and nightclub chain in Hollywood.  Set to battle the existing Hard Rock Cafe and Planet Hollywood type of establishments, creators insist that the Rolling Stone venue will cater to a “more upscale Hollywood crowd.”  It’s a scary media world when even the most classic and timeless of magazines has to create a branded restaurant experience.

-Frani