word. daily. (july 16, 2012)

ABOVE: Surprise for Mini Golfers: Improve Everywhere went to the mini golf course (<3) at Pier 25 in Manhattan to surprise and encourage the mini golfers. They brought an ESPN camera crew, caddies, commentators and fans.

Brands Acquiring Your Idea: Based in the UK, Public Scroll is an online platform where ideas are submitted from anybody and brands can purchase them.

Right Bar Vs. Left Bar: Twix unveiled a 60-second spot that is pitting the left Twix bar against the right Twix bar – you can check it out here. We like the idea behind this and are excited to see what the digital components of this campaign will be.

Recycled Fridges: To promote power company ComEd’s recycling program, which gives you cash for your old refrigerator,  artists used some of the old ice boxes to make public art. (via @heather_mill)

— Lauren M.