What's on the mind of the
M Booth & Associates
FirstWord Digital team
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Fri Jan 8

I don’t know how I missed this viral ad from Samsung, but it is one of the best ones I have ever seen and I’m so jealous I didn’t think of it. Tapping into our cultural obsession with cuteness, the video shows various adorable baby animals and how they creatively use the Samsung Ultratouch cellphone (hint: not as an actual phone). This ad combines two of my favorite things: cute animals and miniature dioramas. What could be better?

—Alyssa

Tags - Alyssa - viral - video - advertising - mobile

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