Thoughts on public relations, social media and trendspotting from the M Booth Digisquad

Pinnable Gucci Ads: The latest online Gucci ads found on WSJ, Polyvore, Style.com and The Cut include a small “Pin It” button – not only allowing users to share these ads on Pinterest but to be able to track and analyze this campaign.

Roll-up Rain Boots: SOMEONE HAS FINALLY ANSWERED MY PRAYERS. Hunter Boots creates roll-up rain boots, making traveling that much easier.

Cab Music: Audio Product Manufacturer, AIAIAI and UK sound artist, Yuri Suzuki collaborated on the Make The City Sound Better project – where the duo equipped a London black cab with the technology to create music based on the locations it was driving through.

Video of The Day: Disney redefines what it means to be a princess (also above).

— Lauren M.

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