Thoughts on public relations, social media and trendspotting from the M Booth Digisquad

Supersonic Space Jump: I am really nervous about this. Redbull is paying for a man to jump off a helium balloon at 120,000 feet – traveling faster than the speed of sound – you can watch it live at 1:30 PM here.

Frozen Moment: To celebrate the launch of Air Jordan’s new shoe, Nike created a “live” frozen moment – recreating a moment in basketball with an entire chain of Chris Paul body doubles.

Mind the Gap!: The MTA is rolling out ads on the front of its MetroCards. First up, the Gap — the cards are available in 10 Manhattan stations and it gets you a 20 percent discount at NYC Gap locations for a limited time. What do you think about this?

— Lauren M.