word. daily. (october 24, 2012)
So Real It’s Scary: To prove that its IPS monitors have super life-like color, LG installed a false floor of monitors in an elevator – and taped people’s reactions as the floor appeared to fall away beneath them. Everyone’s reactions were surprisingly calm, I think. Or maybe I am just dramatic.
Print Ad for FedEx: In response to the Red Bull Stratos jump two weeks ago, FedEx created this ad to “celebrate speed” – something that speaks to both FedEx and Felix (the guy who jumped) – what do you think?
You on the Runway: Rent the Runway, a service that lets you borrow designer gowns, has introduced a new part of the site – a search by similar body type so you can see user-generated pictures of women with similar measurements to you and how they look in the dresses.
— Lauren M.