Social Media Week Continues

Social Media Week is in full swing and I’ve had the chance to attend two events – “The New Age of Social Media” panel on Monday night and “Keys to Success in Social Media Campaigns,” hosted by Gotham Media Ventures on Tuesday night.  Both provided some pretty interesting insights on trends and the future of social media, including:

• Geolocation tracking and augmented reality are the next big things in social media (I may just break down and join FourSquare today)
• Only 0.02% of people click though on ads on social media sites
• Consumers that have a positive online experience with a product are likely to purchase a product within 24 days
• Social media will continue to become more niche with the development of sites for people with specific interests, characteristics and needs

Both panels took a look at how brands can capture and then continue to engage and audience and everyone seemed to have different view when it comes to whether it is more important to have 1 million inactive followers/friends or a smaller group of very active and engaged followers/friends. It really boiled down to the fact that there isn’t one game plan when it comes to social media.

The highlight of both events was probably when I found out that “Keys to Success in Social Media Campaigns” panelist Katy Kelley from Carrot Creative is a fellow Iowan, which provided her with instant credibility in my book.

-Jenny