Got Facebook? You might be surprised that about half of the top online retailers have a minimal to nonexistent Facebook presence!

Facebook has proven to be a highly successful tool for online retailers, brands and entire companies to reach consumers via social media. Starbucks, for example, ranked #5 earlier this week with 5.7 million fans. Also, there are 400 million Facebook users worldwide. Now given those two facts, I’d be inclined to think that more retailers would try to take advantage of the endless possibilities with Facebook.

Although Facebook is still growing and hugely popular, I personally think it’s slowing down a bit. There are many other online social media tools where consumers and retailers are becoming much more active, including Twitter, Flickr and Foursquare. As my mom would say, don’t put all your eggs in one basket…

-Rachel