Facebook Fanpages Get ‘Professional’ Treatment

Fan Appz launched a platform yesterday to help Facebook page administrators create and distribute brand-specific polls, quizzes and promotions that fans can share with friends to extend brand awareness and drive traffic.

The platform, called Professional, provides built-in social marketing tools for businesses at a monthly subscription fee of about $50. Each time a fan takes a quiz or participates in a poll, responses can publish to their Facebook stream.

Brands that are already using the platform include Hulu and the National Basketball Association.

-Maria