word. daily. (march 9, 2010)

Great Balls of Fire: Even the worst pool players can look like sharpshooters thanks to CueLight. After all, when fireballs are shooting across the pool table, who’s paying attention to anything else? Featured in Esquire’s “Ultimate Bachelor Pad” in SoHo, this pool table is hooked up to a projection system that follows the motions of the pool balls (in this one setting, a trail of fire follows each ball), creating an interactive art display.

This Too Shall Pass: Actually, it won’t (well, not until their next ingenious music video goes viral). Getting six million hits in six days, OK Go’s new (embeddable!) music vid “This Too Shall Pass” features a giant Rube Goldberg machine. To top it all off – the entire video was done in one shot (it took them 70 tries for everything to work without a glitch, but still, awesome)! Perhaps most interesting is the fact that insurance giant State Farm actually sponsored the creation of the video.

Home Sweet Home: Check out some of the innovative work of designer Mark Reigelman including his “bite cutlery,” “urban vases,” and a bus shelter that he turned into a cozy home. We love all of these concepts, but wonder why he chose carnations for his urban vases.

Click here to let us know that you’d like to be added to the mailing list for the monthly edition of “word.”

—Andrew