A previously reported Monday, JetBlue hosted a Twitter-based “scavenger hunt” today for their followers in New York to celebrate the airline’s 10th Anniversary.  Wow, has it been 10 years since I first flew them on a marine biology trip to Florida in high school!?

Usually a scavenger hunt involves something along the lines of clues leading to more clues that lead to your final destination/find…not simply, “We’re here at X street now, bring us a birthday card!” Nonetheless, the airline gave out 1,000 free tickets today on the streets of NYC, which is a pretty sweet deal and a great example of the guerrilla work brands can accomplish by docking their efforts successfully online. 

Happy b-day to you, JetBlue!

-Sally