In a clever guerrilla promotion, Burger King recently planted over 5,000 wallets around several large cities.

Those “would-be good Samaritans” who pick them up find a note inside telling them that “The King” wants them to keep the contents of the wallet for themselves. Each wallet contains a different set of offerings. Cash (ranging from $1 to $100 bills), Burger King gift cards, “The King’s” driver’s license and maps featuring nearby Burger King restaurants have all been found in these abandoned wallets.

Pretty sweet deal! Interestingly, Burger King hasn’t done any press around the stunt, keeping it totally grassroots.

—Alyssa