Wed
Nov
26
Amazon.com Tries User-Generated Public Relations
Amazon.com has created a “Holiday Customer Review Team,” a group of six Amazon customers who love to write product reviews, and is offering the team to reporters as sources for holiday gift stories.
Although Amazon says the team members are “real people giving unbiased advice to fellow consumers” and “not employed by Amazon.com, Inc. or its affiliates,” they have received free products and complimentary airfare. However, each review of a free product is identified for transparency purposes.
—Alyssa




















