The viral marketing geniuses behind Burger King (I’m a big fan of their clever previous campaigns) are at it again. This time, they traveled to remote villages in Thailand, Romania and Greenland (M Booth’s client!) in search of “Whopper Virgins” — people who have never tasted, or probably even heard of, a Whopper.

The documentary they created of the ultimate unbiased Burger King vs. McDonald’s taste tests premieres on WhopperVirgins.com on Sunday. Although some have already found the campaign offensive, I think it’s pretty innovative, and I’m admittedly excited to see the results.

—Alyssa