Tue
Jan
6
Social Media ROI—What's the 'Return on Ignoring'?
We talk a decent amount about measuring social media ROI here at M Booth, but still feel as if the industry has not come up with a definitive answer. Although we do know that the definition is one that is steering away from metrics and more toward engagement, there’s still no clear strategy. This article from MarketingProfs.com takes a look at what social media superstars like Gary Vaynerchuk have to say about the issue.
-Maria
