In his presentation about growing an audience for your business at today’s BDI conference, Matt Gentile, Century 21’s Director of PR and Communications, provided several key takeaways for the audience:

• Define targets
• Establish objectives
• Select appropriate platforms
• Measure for success
• Adjust for optimization

Gentile mentioned this post from Brian Solis on Mashable, and walked the audience through Solis’ 10 Stages of Social Media Integration and what the brand is doing on platforms like Facebook and YouTube.

- Rob