Photo credit: LA Times

Vespa just kicked off a MySpace contest for the new Paul Rudd comedy I Love You, Man. Users who become friends of the movie’s MySpace page and comment on what they would do for their BFF are entered in the “I Love You, Man: How Far Would You Go for Your Bro? Comment Contest”  for a chance to be awarded the scooter used in the movie.  In my opinion, this is a really smart integration, as MySpace’s core audience is the exact viewer target for the movie.

-Maria (on behalf of Josh)