Coldstone launched a cool Facebook app today where you can actually give a real ice cream sundae to a friend.  As a sundae freak (hint, hint), I can definitely appreciate this. What’s interesting is that the app sends the recipient a code to redeem at one of their 1,300 retail locations. This is a great way for a brand to take advantage of e-commerce on Facebook — and an even better way to help a friend beat the heat!

—Josh

This year, Twitter will add a whole new dimension to watching the Olympics.

I was reading the New York Times story on Sunday about how the Web is bringing fans so much closer to Olympic competitors — specifically, the ice skaters. It got me thinking about the impact Twitter will have on our collective following of the Vancouver 2010 Olympics as we watch from afar.

The running stream of tweets from the athletes, their families, the spectators and the fans across the world will surely bring us closer to the action than we’ve ever been before.

—Josh

Has the time really come for me to join Foursquare? I know that mobile is where it’s going, but do you all really need to know where I am at every moment? I’ve been grappling with this for a long time. My esteemed colleague Alyssa just joined, after much protest.

Today, Foursquare launched its Blackberry app. I just may have to try it.

Also…on the topic of mobile, a great read today in Ad Age around 5 mobile trends for 2010.

—Josh

While we’ve always been told not to talk to strangers, apparently we’re definitely listening to and influenced by them according to “Conversations Among Consumers,” a new report from Ripple6 and The E-tailing Group.  The study found that when it comes to whose opinions influence shoppers (online and in person), strangers have as much, if not more, impact than friends.

-Josh

Our good friend Camper English turned us on to the Cheese Cupid from the Wisconsin Milk Marketing Board.  Some great ideas for pairing our favorite spirits!  We do have some interesting Scotch and cheese pairings planned for our launch event in LA later this week.

—Josh

Ivanka Trump is blogging for Healthy Choice to promote their new line of Fresh Mixers, which claim to be healthy options for the workplace lunch.

I wonder how they taste…

—Josh

Lifehacker reviews Co-op — a new way to keep tabs on colleagues and collaborate with team members.

Thanks to friend-of-FWD, Matt, for letting us know!

—Josh