There are bazillions of kids’ books in the world, but only a few get the attention of many.
Josh Koppel, Founder of ScrollMotion, at Mashable Connect [Check out their iPad version of Curious George’s Dictionary].
Tumblr is a place where millions of people create something they’re proud of.
David Karp, Founder of Tumblr, at Mashable Connect
Facebook solves human needs that are universal, and those needs are about wanting to feel loved and a sense of belonging.
Mike Lazerow, CEO of Buddy Media, at Mashable Connect
A movement is a sum of communities around it.
Scott Heiferman, Co-Founder & CEO of Meetup, at Mashable Connect
Being in someone’s inbox lends a sense of trust with our publication.
Adam Rich, Co-founder and Editor-in-Chief of Thrillist, at Mashable Connect
Instead of a quote from Craig Engler’s presentation at Mashable Connect, I figured I would post one of my favorite slides from the event. Craig posted this when discussing a potential reaction when an angry consumer reached out to him on Twitter. By responding with humor and authenticity, he was able to end an aggressive conversation (started by a fan) with a smile.
- Rob
Right now, brands often rely on flashing their URL and Facebook fan page at the end of a TV spot. How many people are writing that down and going to see it?
Dave Knox, Chief Marketing Officer at Rockfish Interactive, at Mashable Connect
It is up to us to stop just thinking about the touchy-feely aspects of evolving a community, stop thinking about just managing relationships, and start thinking about numbers — measurement and analytics.
Ian Schafer, CEO of Deep Focus, at Mashable Connect
MTV and VH1 helped us boil down our message and give us a conversation that we can take to social platforms.
Aaron Sherinian, Executive Director of Communications and Public Affairs at the United Nations Foundation, at Mashable Connect, in reference to Nothing But Nets, a “global, grassroots campaign to raise awareness and funding to combat malaria, one of the largest killers of children in Africa”
We’ve asked our users if they would want us to live tweet during a first run of a show and we know that from their feedback, our content is a lean-back experience.
Sabrina Caluori, Director of Social Media & Marketing at HBO, at Mashable Connect
[Sabrina showed us a preview of HBO Connect, a social platform that will aid in “taking passive viewership to brand ambassadorship.”]
