Thu
Jul
22
We’ve come a long way since the Zack Morris cell phone. Today, more and more business is being conducted through mobile devices, and has been found to be quite the profitable approach. Mashable recently reported on Samsung’s top mobile commerce trends for 2010. The top five include:
- Bargain Hunting: Including the apps that let you scan bar codes to compare prices at other retailers
- Mobile Ticketing - Which surely helped moviegoers snag the last few cramped seats for recent sold-out movies, including Inception and Avatar
- Banking - Who doesn’t have to check their balance while shopping to ensure they don’t overdraw?
- Tangible Goods - Ordering items from sites like eBay
- Marketing - For the amount of time people spend on their mobile phones, it’s no wonder marketers have tapped into this opportunity
-Rachel
Tags
- Mobile - commerce - marketing - trends - rachel
Wed
Jun
30
While e-mail seems so old-school these days, it’s still a major method of communication. Moms have been a target of marketers for a while now, which makes sense since they control over $4 billion worth of spending a year. As e-mail is often the preferred method of contact, for the mom and the marketer, a question arises: Is mom really reading her e-mails?
With all of the tasks that many of these moms have on their plate, it would be no surprise if many e-mails went straight to the trash or were left unread. E-mails from marketers to consumers are expected to rise to an average of 9,000 annually by 2014, according to a study by Forrester Research.
So, is e-mail still worth it? The study found 8 in 10 moms still want to receive offers and information from brands via e-mail and 85% of moms said they want to receive coupons.
Moms will read if you give them what they’re looking for!
-Rachel
Tags
- rachel - e-mail - moms - marketing - research - statistics
Wed
Feb
10
Got Facebook? You might be surprised that about half of the top online retailers have a minimal to nonexistent Facebook presence!
Facebook has proven to be a highly successful tool for online retailers, brands and entire companies to reach consumers via social media. Starbucks, for example, ranked #5 earlier this week with 5.7 million fans. Also, there are 400 million Facebook users worldwide. Now given those two facts, I’d be inclined to think that more retailers would try to take advantage of the endless possibilities with Facebook.
Although Facebook is still growing and hugely popular, I personally think it’s slowing down a bit. There are many other online social media tools where consumers and retailers are becoming much more active, including Twitter, Flickr and Foursquare. As my mom would say, don’t put all your eggs in one basket…
-Rachel
Tags
- facebook - foursquare - twitter - social networks - Rachel
Tue
Oct
27
Yes, that’s right. Send it out to see. Typically, messages in a bottle are just that — A message written on a piece of paper, put in a bottle, and tossed out into the sea for someone to come across at a later date.
Well, of course someone had to incorporate the often romantic gesture into a tweet. 140 in a Bottle is the new way to send a message in a bottle. Given 140 characters like a normal tweet, users submit their message anonymously and it is delivered within 1 to 90 days to a random recipient.
If I log into my Twitter account tomorrow and have an unnamed random message, I’m not sure I’ll know what to make of it, as with the rest of the public who hasn’t heard of 140 in a Bottle yet. Hopefully if you get one (or send one, for that matter) it is a nice, inspirational message! Let’s see if anyone we know receives one - it could be a new fun way to spread a message!
-Rachel
Tags
- Rachel - Twitter
