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Wed Feb 17

Tags - Twitter - Rebecca - food

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Thu Feb 4

Tags - Rebecca - contests - TV - food

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Thu Oct 29

Tags - Rebecca - Facebook

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JCPenney, Mary-Kate and Ashley Embrace Social Media

Mary Kate and Ashley Olsen recently partnered with our client JCPenney to launch Olsenboye, their new line of junior apparel debuting on November 6. To build buzz among young, fashionable shoppers, they’re using innovative social media tactics like Facebook, Twitter, and viral videos.

In addition, earlier this week, the Olsenboye Treat Truck parked itself in Greeley Square and Washington Square Park here in New York to sell items from the not-yet-released collection (and give out free cupcakes!) to benefit the JCPenney Afterschool Fund.  Customers had their photos taken and uploaded to the JCP Teen Facebook page.

Cool!

- Rebecca

Tags - Rebecca - M Booth - fashion - celebrities - clients

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Fri Sep 25

Tags - Rebecca - video - contests

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Mon Aug 3

Tags - Rebecca - blogs

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Thu Apr 23

Tags - Rebecca - Facebook - social networks

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Mon Apr 20

Tags - Rebecca - Twitter

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Wed Apr 1
Rachel McAdams first learned about Twitter for her latest role as a reporter in the upcoming film State of Play. She said, “[It was] only [recently] that I heard about Twitter for the first time, and it’s all I’ve heard about since. I’m really ignorant.”
- Rebecca

Rachel McAdams first learned about Twitter for her latest role as a reporter in the upcoming film State of Play. She said, “[It was] only [recently] that I heard about Twitter for the first time, and it’s all I’ve heard about since. I’m really ignorant.”

- Rebecca

Tags - Rebecca - Twitter - celebrities

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Mon Mar 30

Tags - Rebecca - Twitter

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Fri Mar 27
A secret luxury chocolate society!
Who knew Godiva has an all female, invite-only social network of 400 chocoholics! The members are consulted about insights on luxury chocolate and its place in this economy.
According to BusinessWeek, this group will soon be replaced by two new 300-person communities: one for Godiva customers, the other for fans of other premium chocolates.
- Rebecca

A secret luxury chocolate society!

Who knew Godiva has an all female, invite-only social network of 400 chocoholics! The members are consulted about insights on luxury chocolate and its place in this economy.

According to BusinessWeek, this group will soon be replaced by two new 300-person communities: one for Godiva customers, the other for fans of other premium chocolates.

- Rebecca

Tags - Rebecca - social networks - campaigns - branding

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Wed Mar 25

Tags - Rebecca - Twitter - politics

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Thu Mar 12

Tags - Rebecca - Facebook - TV - social networks

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Fri Mar 6

Tags - Rebecca - Google - applications

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Mon Mar 2

Tags - Rebecca - social networks - Facebook - blogs

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