Thu
Feb
4
NYC Celeb Chefs Serve Up Free Street Food
…if you check out NBCNewYork.com and answer some trivia questions for their Around Town Contest. According to Luxist, 500 lucky trivia winners will be given a cart location and a secret password to present at the cart, speakeasy-style, in exchange for their free lunch (cool!).
The campaign is to promote NBC New York’s new food site, Feast, which is set to launch this winter. Mmm, can’t wait.
- Rebecca
Tags
- Rebecca - contests - TV - food
Mon
Jan
25
When I logged into Twitter tonight, I was surprised by a little pop-up window telling me about Twitter’s new location-based trending topics feature and asking me to set my location. Right now, the feature is only available in five countries and 15 cities, but apparently Twitter is working on expanding that list.
So now I can see what people in New York City are twittering about, although it mostly just tells you what people are currently watching on television. Which I guess is sort of helpful for someone like me, who doesn’t have a TV? For instance, I know that most New Yorkers right now are watching a rerun of the Jersey Shore reunion on MTV, the Lifetime TV movie The Pregnancy Pact, Diary of a Mad Black Woman on BET, Kristin Kreuk making her TV comeback on Chuck, or someone named James Roday on WWE Raw. Who needs Nielsen when you’ve got Twitter?
However, I think the most interesting thing I learned is that there are a lot of NYC-area high-schoolers on Twitter who are apparently taking the Regents exams tomorrow. Sharpen those No. 2 pencils, kiddies!
—Alyssa
Tags
- Alyssa - Twitter - location - TV
Thu
Jan
21
MTV's 'Jersey Shore' Partners Up With Radian6...Radian6 Accidentally Gets Fist-Pumped in the Face
Oh, Radian6…how you’ve fallen victim to the ploys of MTV’s latest garbage truck. Now visitors to MTV’s Jersey Shore site have just another way to see how “cool” the Jersey Shore cast is, through Radian6’s Twitter Tracker.
When I just tried to visit the site, it went black…obviously knowledgeable about the fact I would soon mock it. When Joe from PRNewser checked, there were only 21 recent tweets about Snooki…I wonder if those were the same 21 people planning to attend Turtle Bay’s $1 Beer Wednesday’s with the Jersey Shore cast in NYC last night (yes, it’s shameful that I somehow got on that bar e-mail distribution list).
I hope Radian6 starts a Twitter Tracker for tweets solely about the absurdity of Jersey Shore. Maybe then, the heads of this ridiculous cast will finally explode and us actual NJ natives - who love our beautiful shore (not Seaside) - can have the last laugh.
-Sally
Tags
- Sally - TV - Twitter - applications
Thu
Nov
5
If you Googled anything today, you might have noticed there’s a familiar blue monster with a sweet tooth chomping on the search bar! In honor of Sesame Street’s upcoming 40th anniversary, Google has dedicated its “Google Doodles” to characters from the show — rumor has it, there will be a different character adorning the Google logo each day until the actual anniversary on Tuesday. Yesterday it was Big Bird, and today it’s Cookie Monster. I hope Bert and Ernie are next — they were always my personal favorites!
—Alyssa
Tags
- Alyssa - TV - Google
Sun
Oct
25
Saturday was a wash — literally and figuratively. Thanks to monsoon-like rain, replete with thunder and lightning of Hollywood proportions, I literally only left the house to walk my dog. Sure, I kept busy by cleaning my bathroom, color-coding all the clothing in my closet and making guacamole…but eventually it was time to zone out and pick a new TV show to immerse myself in online. Yep, I turned to Hulu — the best companion to the boredom-stricken since YouTube.
I watched about five episodes of Modern Family and caught up on my current fave, Glee. Now, in the interest of full candor, I happen to be one of those people who holds out on technology. I jumped from an old school cell to a BlackBerry, an iPod mini to the Touch, and Nintendo NES to Wii (yeah, I still have Duck Hunt). I have yet to cross over to DVR or Tivo fanaticism, but as I watched episode after episode (and let’s not forget all those commercials), I realized that it’s been a while since I saw my favorite shows in primetime. But how much is that convenience worth to me?
Hulu, owned by News Corp., NBC and Disney, announced this week that the site will start charging for content in 2010. According to a recent poll by Lifehacker, only 17% of Hulu users would still visit the site if they had to pay for content. Um, duh.
Maybe I’ll reconsider Tivo, after all.
- Jessica
Tags
- jessica - tv - video
Fri
Oct
9
Last week, we worked with our client, The Macallan Single Malt Scotch Whisky, to host a progressive Twitter tasting throughout the city of Dallas, Texas. While differing in format from our previous Twitter tasting last June, the marriage of Twitter and Scotch continues to be effective, allowing us to simultaneously interact with local enthusiasts and consumers worldwide—a much larger group than traditional tastings allow for.
To get a better idea of the tastings’ format and ambiance, watch the segment above, which aired last night during Dallas’ local CW news broadcast.
-Elise
Tags
- Elise - Twitter - M Booth - video - TV
Wed
Sep
16
First of all, if you haven’t been watching the new show Glee on Wednesday nights, you need to start. Not only is it hilarious and features great musical numbers, they’ve also been doing a great job of online marketing. They’re currently holding a karaoke contest on MySpace, where people can submit videos of themselves singing the songs featured in the show, for a chance to win a trip to Hollywood to visit the Glee set. In addition, the show will donate $1 for each entry to the Grammy Foundation.
Although it has its drawbacks, MySpace is the perfect platform for such a contest, since it is still the social network that focuses most on music. The contest already has hundreds of entries, some of which are rather amusing. It’s fun for everyone! In addition, some of the Glee characters — @ and @ — have their own very entertaining Twitter accounts. And don’t forget to tune in to Glee tonight on FOX at 9:00 p.m.
—Alyssa
Tags
- Alyssa - TV - video - contests - MySpace - Twitter
Mon
Sep
14
Kanye West’s MTV Video Music Awards shenanigans last night caused a twitterstorm of controversy, with Trendrr reporting that Twitter users sent nearly 300,000 tweets in the moments following his onstage outburst. The celebrities in attendance even got in on the action, with some of them Twittering during the show. Some especially outraged Taylor Swift fans even made a concerted effort to make the hashtag #boycottkanye a trending topic.
Either way, props to MTV for realizing that awards shows have been completely revitalized by Twitter and the real-time web, and catering to the platform. MTV created its own Twitter widget called the Tweet Tracker, powered by Radian6, and hired iJustine to be the VMAs’ “Twitter correspondent.” To be honest, I didn’t even technically watch the VMAs because I don’t have a TV. However, between following along on Twitter and MTV.com posting videos online just minutes after it happened live, I felt like I did!
—Alyssa
Tags
- Alyssa - TV - Twitter - celebrities - music
Mon
Jul
27
Several of our Digisquad members (myself included) have caught Mad Men fever, and Tom’s DVDs of the show have been making their way around the office. To promote the new season, which starts next month, AMC created a cute microsite called MadMenYourself.com. You can design a little Mad Men-ified cartoon of yourself and download it as an avatar or a desktop wallpaper. That’s me above, in case you couldn’t tell (yes, I am holding a donut). Check out Joan Holloway giving me the stink-eye!
—Alyssa
Tags
- Alyssa - microsites - TV - applications
Tue
Jul
7
Last night, VH1 debuted The Great Debate, a new show that asks people to answer pop-culture questions, in real time, through various social media channels. The model for the show is a broadcast first, Brandweek explains:
Through an interactive platform provided by LocaModa, viewers comment and vote through real-time text messaging at 300 Zoom Media & Marketing nightlife locations, at Viacom’s jumbo HD screen in Times Square, and on Facebook and Twitter.
Thanks to VH1, I’ll finally get to be on television.
-Maria
Tags
- Maria - tv - strategy
Thu
Jul
2
Tags
- twitter - Maria - TV - celebrities
Thu
May
21
Tags
- tv - twitter - maria
Wed
Apr
22
Tags
- Alyssa - Twitter - moms - TV
Mon
Jan
19
Survey: Web Video Beats TV Among Respondents Ages 18-24
Although this is probably surprising to no one, a new study found that 18- to 24-year-olds watch online video more than they watch TV. From my personal experience, I can confirm that this is true for most people my age. My roommates and I very rarely watch live television — we either watch shows on DVR or on Hulu, or download them through iTunes. It feels incredibly limiting to watch whatever’s on TV just because it happens to be on, when we could watch whatever we want whenever we want online instead.
—Alyssa
Tags
- Alyssa - television - video - Millennials - TV
