We are gearing up for summer here. In preparation for the upcoming sunny days, we’ve made a playlist on Spotify to get us in the mood. If you have Spotify, you can listen to it here. If not, let us know and we will send you a copy on CD-ROM*.
Oh, and don’t forget to check out this month’s HOT issue of “word.” - mbooth.com/word
- Lauren and Andrew
*no we won’t
MOLECULE-R: Have you ever been eating a broccoli casserole at home and wished that it had more trout caviar, lychee essence or a soupcon of pepper foam? Well, your sad, sad life is about to dramatically improve now that Cuisine R-EVOLUTION is introducing an at-home molecular gastronomy kit.
The Networked Bro: Looking for a social network that will allow you to communicate with other Bros about, um, Bro things? Then you might want to check out the social network for Bros: Jaxx – which coincidentally was the name of our favorite character on General Hospital. (Our guess is that kind of talk isn’t welcome on the Bro network)
Speaking of Bros: We love this Brazilian urinal that has been turned into a working guitar. It seems kind of dangerous, but what a way to go.
Pepsi Next: To introduce its new mid-calorie soda (what?), Pepsi has hired on 12 improv comedians from Funny or Die who will impersonate you based on what they can glean from your Facebook profile. For me, they’ll probably spend 20 minutes looking at pictures of Amy Adams and then posting snarky comments on my sister’s pictures. If you want to see how it will work, they’ve uploaded a few test videos for people like Gary Vaynerchuk.
Craft Project: Looking for an interesting project? Perhaps take on these floral sculptures made from lowly spray paint cans. A perfect Mother’s Day gift for moms who also like to tag buildings with their street name.
Step-By-Step: Are you super obnoxious and looking to find a way to tell your also-obnoxious-friends how to make the perfect croquembouche? Then download Snapguide – a service that allows people to turn pictures and videos from their friends into easy tutorials. (Side note, you’re obnoxious if you make and share croquembouche recipes, not if you download this app.)
ZING: We love this super-simple stunt from Newcastle Brown Ale as they take on Stella Artois’ chalice campaign.
If you like piña coladas and getting caught in the rain then you will absolutely love our next edition of word.
Check it out here: http://pinterest.com/mboothpr/word-march/
We’ll be back tomorrow with our daily edition.
Thanks!
Andrew and Lauren
That’s A Lot of Look: Have you ever wanted to try on any of Barbie’s signature looks? Perhaps the ethereal Peaches n’ Cream gown? Or the flattering cowl neck sweater that Brooke Shields Barbie sports? If yes, then rejoice! Barbie created an augmented reality closet at Fashion Week that allows you to see yourself in B’s best duds.
IMBD.com/RonSwanson: It’s no secret that we love Parks & Recreation, so we love that Ron Swanson now has his own IMDB page. His credits? A lot of writer credits on Chuck Norris vehicles.
Move Along, Gents: A new bus advertisement in the UK uses facial recognition technology so that only ladies will see the ad for Plan B.
SkySitting: Yes, we made up the term “SkySitting.” Yes, it is the most brilliant aspect of this already brilliant idea. Anyway, a California-based company now matches up parents traveling with kids with registered babysitters on the same flight. One less barrier for parents to join the mile high club!
— Andrew
We are very giving here at word. HQ – so for the holidays we got ALL of our readers a gift! Drumroll please: it is the year-end edition of “word.”
You can delight your minds here: mbooth.com/word
Since this issue is the last one of the year, we did things a little differently. We looked into the future and asked, “What’s going to be big in 2012?”
With all of our idea spotting this year, we think we’ve come up with some interesting emerging trends. And we’ve even done a bit of brainstorming about how we might be able to leverage them in 2012.
Enjoy and happy holidays!
Lauren & Andrew
Fan-Run Futbol: Mexican second division soccer team, the Murcielagos FC, has no coach or trainer –- instead, it turns to its fans to call the shots. Fans can vote online or via SMS on everything from game tactics and team configuration to in-game substitutions. (via @andrewrossi)
Food Court Ease: We love this food-court table concept. A student at the University of Sydney created “Brand Table” — utilizing NFC technology, you can order food remotely, pay with your phone and be notified when it is ready. (via @ohiosfavoriteson)
Online Shopping Aggregator: Encouraging my online shopping addition is Slice – a web app that will analyze my emails and pull out the ones containing order information from online shopping and then will organize all my purchases in one place. (via @theorsonwellesofpowerpoint)
— Lauren M.
Wash Your Fruit: We think this idea for a washable fruit label is genius. The sticker will turn into a fruit-cleansing soap that will help remove wax, pesticides, dirt and bacteria.
Too Legit to Quit: MC Hammer launched his own search engine earlier in the week at the Web 2.0 Summit in San Francisco. The cash4gold.com star says his site will “search relationships” – which will attempt to connect search terms with related topics.
Just in Case: Converse has begun placing “In Case of Emergency” boxes around the United Kingdom, which have shoes in them that passersby can take. We think this is a good solve for ladies in heels from the night before.
— Lauren M.
Tight Squeeze: Lehigh University taught me a lot of things: one of them being how to flawlessly parallel park. So, I wouldn’t really need this (yes, I’m brushing my shoulders off), but Hyundai launched an app to help drivers figure out if their car would fit into a parking space.
Live Life Out Loud: Public installation “The Performer,” between 42nd and 43rd streets is giving people a chance to be in the spotlight. Step into the alleyway, sing a little tune and an invisible audience will clap for you.
The Perfect Knot: I’ve always said, if I were a guy, I would love wearing ties. I just love the fun colors and prints! Anyways, if you are a guy and wear ties, check out TieSight – a desktop app that syncs with your webcam to help you tie the perfect knot.
— Lauren M.
TV Windows: If you’re like us, you hate the outdoors – but love TV! Unless the TV is showing the outdoors. Anyway, Samsung is developing technology that might be able to make panes of glass into instant televisions. Goodbye, majestic oak, hello, Perfect Strangers marathon.
Brilliant Photo Op: A haunted house figured out a great way to get a ton of cheap press. They simply took pics of scared patrons as they ambled through the house. The scariest thing of all? Most of these people’s clothing.
Jackpot!: There are all sorts of things that casinos use as prizes to lure you in -– cars, boats, cash. But we love this highly talkable jackpot from the Trump Taj Mahal…spin the wheel and you could win a free facelift, or calf implants, or a rhinoplasty!
Let’s Just Say: We support you getting a tattoo of Iron Chef Masaharu Morimoto.
— Andrew
